• http://twitter.com/ScarletRegina AnnaRegina

    A lot of small businesses fail to take advantage of location based search and apps. Hopefully, they’ll start because it’s definitely a great tool.

  • http://twitter.com/gsterling Greg Sterling

    Most of them don’t have the sophistication to use these tools and they need to rely on agencies or third parties to help them

  • http://www.radicalmustache.com/ Mikel Zaremba

    Agreed. There is a definite “pain” in this category.

    On another note this airport targeting is killer! Image a local pub running something like “Hey take off that post flight edge off with a glass of wine and get 1/2 off any appetizer when you present your ticket!”

    Of course this is a rough example but could return some decent results.

    Thank you for the article, Greg.

  • http://twitter.com/lankydane lankydane

    hmm, this would be great if Facebook offered it

  • robthespy

    Alcohol Restriction Policy violations, Mikel! he he! ;)

    http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=176005