Google Kills SearchWiki, Replaces It With Starred Results

Google’s SearchWiki, which launched 16 months ago to a mix of fanfare and controversy, is a thing of the past. The ability to re-order, remove, and comment on search results has been replaced by a scaled-down version that Google is simply calling “stars” or “starred results.”

According to today’s announcement, the Stars feature will allow users to bookmark preferred pages so that those pages will show up when similar searches are done in the future. Google’s example is a search for “nfl”:


Starred results will appear above and separate from Google’s algorithmic results; using this feature won’t change the traditional 10 results that Google returns in reply to a search. The new feature is also integrated with Google Bookmarks and the Google Toolbar for quicker access to starred items. Starred results also works across Google properties, so if you star a result in Google Maps, for example, it may also appear as a starred result the next time you search on

Stars are already appearing for some users, and Google says it will be available globally for all signed-in users in “the next couple days.”

As for SearchWiki, at the time of its launch, Google told Search Engine Land:

Before we launched SearchWiki, hundreds of thousands of people tested it and the feedback was positive.

But in today’s announcement of the new Stars in Search, Google is sending a somewhat different message:

In our testing, we learned that people really liked the idea of marking a website for future reference, but they didn’t like changing the order of Google’s organic search results.

For those who used SearchWiki, Google also says that all your edits will be preserved in your Google account.

Related Topics: Channel: SEO | Google: Search Customization | Google: SearchWiki | Google: User Interface | Google: Web Search | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • increase-traffic

    How may this affected the searches and the SERPs of any website? What will happen with all the data? Will it just be lost?

  • Gil Reich

    Good riddance SearchWiki. Why ever did you choose that name? You weren’t a wiki. Your biggest effect was confusing the market into thinking that Google had created a Search Wiki to compete with Mahalo and Wikia, which of course you didn’t.

  • mdmcginn

    So the “search of the future” is now “a thing of the past.” Not the first time that’s happened. I guess we just weren’t ready for the future…

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