Google Knowledge Graph Adds Phone Numbers With Hangout Integration

Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to make a reservation, appointment or a complaint.

Here is an example of a popular kosher steakhouse in New York City. I searched for the name of the restaurant and added phone to the query. Google gave me this large box with their number:

google-click-phone-knowledge

Clicking on it launches Hangouts:

google-phone-hangout-1

Then it will ask if you want to dial the number via Google Hangouts and if there is a fee:

google-phone-hangout-2

When you say “call” it will try to connect you:

google-phone-hangout-3

Then it will make the call:

google-phone-hangout-4

Once connected, you will hear the person on the other end of the call and be able to have your conversation via the computer audio and microphone. I tried this but hung up once connected:

google-phone-hangout-5

Google quietly announced this on Google+.

Related Topics: Channel: Local | Google: Google+ | Google: Knowledge Graph | Google: Maps & Local | Google: Web Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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