Google Knowledge Graph Now Showing Social Profiles For Brands

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In November, Google began adding links to other social networks, outside of just Google+, within the knowledge graph box – but only for personalities such as famous actors, political figures and bands. But now, Google is showing the social profile links for brand names such as Pixar, Apple, Starbucks, Google and many more brands.

Here is an example of the social profile links coming up for a search on Pixar:

Here is for a search on Starbucks:

And here is one for a search on Google:

Now, for many Google Knowledge Graph boxes, the social profile links to Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+ and others are showing up for even corporate brands.

Hat tip to our reader, Dan Leveille of Equaldex.com for spotting this.

Postscript: Shortly after posting this story, Zineb Ait Bahajji from Google posted on Google+ that there is new markup available to specify your brand’s social profile.

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About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio over here.

(Some images used under license from Shutterstock.com.)