Google Maps’ John Hanke Becomes Head Of New “Entrepreneurial Lab”

Last year at a conference in London I was told by someone that Google Maps’ John Hanke was changing roles and that Marissa Mayer had taken over Local. The latter was obviously proven out by very public announcements. An article in Forbes now confirms Hanke’s role as the head of a new Google “entrepreneurial lab” focused on new products and user experiences associated with “mobile, local, and social information.”

The article says that Hanke will remain involved with Google Earth but will focus on this new product “incubator”:

Hanke, one of the more significant leaders in Google,  said he’ll remain an advisor to Google Earth, which is under senior executive Marissa Mayer, and run directly by Brian McClendon, who was the head of engineering at Keyhole, the company Hanke started that became the core Google Earth and Maps since its purchase in 2004.

At a time when Google is losing key people to Facebook and elsewhere — Chrome Czar Sundar Pichai is reportedly being recruited by Twitter — it’s significant that Hanke is staying to lead what appears to be an important product development effort for the company.

Meanwhile Facebook Effect author David Kirkpatrick does a sort of profile/overview of Google’s “Doyenne of Local” Marissa Mayer and her new role at Google. The most interesting part of the article is Mayer’s quote about Google’s need to get social right and her thinking about the major categories or “platforms” of the Internet:

“We ultimately know we need to get social right,” [Mayer] conceded. “If you think about the Web, there are four key platforms—search, video, mobile, and social. Google has done really well in three of those four. And we haven’t gotten social right yet. But we do need the context of who your friends are and who you know. I think there are various ways we can work towards that.”

Related posts:

Related Topics: Channel: Mobile | Google: Employees | Google: Maps & Local | Google: Mobile


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »




 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide