Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
Topic: Sundar Pichai
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
Sundar Pichai: Google Search, AI agents, and tools will become one
Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.
Google’s new intelligent Search box – its biggest change to the search box in 25 years
This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.
Google may be about to widen the SEO playing field
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools instead of returning links and answers.
EU signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
The Great Decoupling of search and the birth of the agentic web
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
Google’s AI Overviews are hurting clicks: Pew study
Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
Google offers buyouts to Search and Ads units
Google sent out an internal email offering a "voluntary exit program" to U.S. based employees, according to reports.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
Google launches AI Mode to all U.S. searchers with new features
Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.
AI Overviews data: Google visits are up but engagement is falling
Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.
Sundar Pichai warns of ‘extraordinary’ risk to Google Search
Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.
Google Search boss: AI Overviews boost click quality
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
Google Search is 373x bigger than ChatGPT search
Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews
Plus, AI Overviews are now available to more searchers, including teenagers.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Google sees ad potential in Gemini AI
Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.
Is Google testing Gemini 2.0 powered AI Overviews?
We are seeing some really deep and comprehensive AI Overviews being tested in Google Search.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
Google Ads plans major AI Push in 2025, reshaping search marketing
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.
Local SEO in 2025: banes, blessings, and predictions
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.
Google Gemini 2.0 coming to Search and AI Overviews
AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.