Google May Go Public With Its Human Search Quality Rater Guidelines

google-quality-raterGoogle is considering offering its search quality rating guidelines to the public. The news comes near the end of the latest webmaster video just posted today on YouTube.

In it, Google’s Matt Cutts answers a question about how Google uses the data it collects from its human search evaluators — in short, “those folks don’t influence our algorithm in any direct sense,” Cutts says. But near the end of the video, Cutts talks about the possibility of sharing its search quality guidelines with the world. It comes at about the 2:20 mark:

“We might be able to make those human quality rater guidelines — that we make available to people at Google — available to the larger world. I think that would be a good thing, because then people would be able to read through it.”

Google has been using human quality raters for at least the past seven years (see my story, An Interview With A Google Search Quality Rater, for more on the program). The search quality guidelines document that they use has leaked a couple times, but stayed mostly within the SEO industry. The most recent leak involved version 3.27 of the document, which is date-stamped June 22, 2012. That version of the document is 161 pages long.

About four years ago, Google released an SEO starter guide, and the search quality raters’ guidelines would complement that document well.

Here’s the full video that I referenced above:

Related Topics: Channel: SEO | Features: Analysis | Google: Search Quality Raters | Google: SEO | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Alan

    Hey Matt how about asking why Matt Cutts is answering a question from his own employee masquerading as an adwords publisher in this video?

  • Rajesh Magar

    That’s sounds good, but I deeply thinking is that only few more points will get added in that report. And it will be just same as the SEO beginner guide which Google has already provide.

  • Kerry Dye

    The SEO starter guide is a good deal shorter than the quality raters guide. I’ve waded through it a couple of times. However, like the SEO beginners guide a lot of it is common sense (although sometimes people do forget that in SEO!)

  • Kevin

    Good question, Alan.

    The questions being posted on youtube so far don’t seem to reflect any of the popular ones that were asked on Moderator.

  • Alan

    Yeah that is because Google employees aren’t asking those questions. It appears Matt will only answer questions from his own staff masquerading as publishers.

  • MonopolizedSearch

    And people still believe Google has a halo over their company’s headquarters. lol Good catch at Google’s attempt to deceive the public.

  • Alan

    Yeah but as you can see not news here at search engine land no attempt to ask Matt what is going on. It may be some elaborate Halloween joke Matt dreamt up but no one here will investigate it.

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