No fluff - just the best news in paid search marketing every week.
Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers
Large Customer Sales accounts will be transitioned to invoicing.
The gravy train to free flights and upgrades is coming to a halt for some AdWords customers. Google has been reaching out to major advertising clients and agencies to let them know that they’ll no longer be able to pay their AdWords bills with credit cards and will instead be moved to an invoicing process.
It’s not hard to see why Google would make this change. The small percentage in credit card processing fees that Google pays on those charges undoubtedly adds up to a very large sum.
On Twitter, Kelly on the AdWords social team explained that the change affects only Large Customer Sales accounts on credit card billing and that those accounts make up less than 1 percent of all AdWords customers.
Meanwhile, the 99 percenters can continue to rack up those credit card points.