For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar

Dec 1, 2011 at 1:50pm ET by Danny Sullivan

Google’s teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this year, Bing joins the holiday sweepstakes with a Advent calendar-like Bing Magical Holiday Calendar.

NOTE: For the latest news on 2012 Santa tracking, see our post: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps

Where’s Santa? Google & NORAD Know

Let’s start with Santa. Since it’s not Christmas Eve, the site has a countdown until it begins Santa tracking operations for 2011:

The site also has holiday video messages and “Countdown Village,” where kids try to discover which part of the village is busiest:

On Christmas Eve, the real action begins. You’ll be able to track Santa Claus on a map, through your phone and watch videos. Google’s blog post explains more, as does our story from last year. Here’s also highlight from last year:

Bing’s Calendar Of Surprises

Over at Bing, the Bing Magical Holiday Calendar is brand new. Like an Advent calendar, you can “open” one of the many items each day for a suprise:

Currently, selecting the first day plays a video highlighting key events from the year:

The video often swoops back to put the subjects in the context of a search at Bing:

Bing doesn’t have the video up on either its own Bing Originals channel or its YouTube channel, but it’s pretty nice.

The Bing blog post about the calendar says that it’s also offering the chance to win prizes, but I saw nothing like that myself. Perhaps that will be part of future surprises under those numbers.

Bing also has some cute Christmas TV ads running. See our previous post about that:

Rudolph, The Red-Nosed Search Engine? Bing’s New TV Ads Have A Ranking/Bass Stop-Motion Flavor.

As for the Google-NORAD Santa Tracker, be sure to return to that on Christmas Eve. To really understand all you’ll be able to do, see our detailed review from last year:

Where Is Santa Claus? The 2010 Santa Tracker List, From NORAD To Google Earth

NOTE: For the latest news on 2012 Santa tracking, see our post: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps

About The Author: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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http://www.nevelos.com Andrew Nevelos

I was a little disappointed with Bing’s first day. There were some kinda graphic pictures in the year in review. It just didn’t fit in with the Christmas theme.
TimmyTime

If your domain name has “Christmas” or “Shopping” the MBAs programing Bing might just nuke it, without even looking at content. Just in time for the holiday shopping.