Google — With Help From YouTube — Hits One Billion Visitors Before Facebook

We continue to hear about Facebook’s 700 million users, on the way to a billion worldwide. According to comScore Google is already there, at least looking across all its websites.

Google: The Biggest Network Of Sites

The chart below, provided to us from comScore, shows the number of unique visitors that went to each company’s network of web sites over the past year:

comScore gets its data from a global panel of roughly two million internet users from which it extrapolates findings to the entire online population. This sampling methodology has been much criticized but remains the standard in the industry.

The visitors that comScore counts aren’t the same as the active visitor numbers that Facebook self-reports (see Has Facebook’s Active User Growth Dropped 25% to 50%? for more on that), but the numbers do seem to be close to Facebook’s own statistics.

Facebook: Likely The Biggest Single Site

Of course, the Facebook “network” is pretty much Facebook itself. “Google Sites” will include everything from Google’s search engine to YouTube to Google Blogger. On a “what’s the most popular site” basis, Facebook is likely ahead of Google.

Indeed, when we dig a bit deeper we can see this isn’t all about Google search, Gmail and Maps. Much of the time spent on Google sites happens on YouTube. Indeed, if you look at it by country, you see what a huge contributor YouTube is and what a strategic purchase the video site turned out to be for Google.

Facebook: Most Minutes Spent

In terms of total minutes spent and share of minutes (engagement) Facebook is the global leader, followed by Microsoft, Google and Yahoo in that order. What’s interesting is that Yahoo has half the monthly minutes of Google, which appears at first blush to contradict the “95% content 5% search” time-spent argument often made for display advertising.

Related Topics: Channel: Social | Google: General | Google: Orkut | Google: Outside US | Stats: comScore | Stats: General | Stats: Size | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Cameron Jonsson

    With recent numbers coming out, its seems as if Yahoo continues to be the loser. Is the growth of Facebook directly affecting them? Or are there other factors – ie the investment in Bing vs Yahoo with the search alliance?

  • kevint

    i despise all the direct comparisons between facebook and google. Especially when it comes to time spent on a site. I mean google is a search engine, whose job is to refer other sites at the query of a user. Facebook is about connecting with friends and sharing what you like, oh and diddling with little farm animals. Directly comparing their on site time, is like comparing those who go to mcdonalds drive through to shoppers at wal-mart. Mc donalds offers a quick meal, people are in and out, much like google. Walmart is where you do your personal shopping. Personal. YouTube makes a little more sense to compare, but your missing a key factor, its a media site. Facebook is what it is ‘Social Network’ Google is what it is ‘Search Engine’. When google decides to truly enter the ‘social network’ market, then you can start comparing apples and oranges. Until then, facebook should surely have more on site time, and i hope its google who plays a role in the social network world, not facebook in the search engine world. We already have to live with crap like blekko, facebook as a search engine would be a disservice to us all.

  • http://www.jeremyschwartz.info Jeremy Schwartz

    Kevint, Amen. Glad to see someone gets it.

  • http://nicopretorius.wordpress.com/ Nico Pretorius

    @Kevint, agree! Also getting tired of all these comparisons. On the whole, I think Google contributed a lot more to technology and our online world than Facebook ever will. `

  • http://www.jonathonsciola.com Jonathon Sciola

    Great stats.

  • http://www.paulwriter.com Jessie Paul

    Thank you, this piece was very insightful, and I’d love to reproduce it at http://www.paulwriter.com if you provide permission.

    I agree with @kevint that it FB and Google aren’t the same, but the perspective is still useful

    I did not realize that India is such a big Google market. I’d be curious to know what folks in Australia etc do instead of google/orkut/youtube…just FB?

  • Matt McGee

    Hi Jessie – sorry to say, but we don’t allow our articles to be republished on other sites. But you’re welcome to write ABOUT this info, include a short quote from our article, and link back to us as the source/original.

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