Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries

spam-featuredGoogle has officially launched a new search update to target “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Matt Cutts, Google’s head of search spam, announced this on Twitter saying “We just started a new ranking update today for some spammy queries.” He pointed to the video he published where he talked about upcoming Google SEO changes.

Our summary then was:

While queries that tend to be spammy in nature, such as [pay day loans] or some pornographic related queries, were somewhat less likely to be a target for Google’s search spam team – Matt Cutts said Google is more likely to look at this area in the near future. He made it sound like these requests are coming from outside of Google and thus Google wants to address those concerns with these types of queries.

Here is the video where he pre-announced this change at about 2 minutes in 30 seconds in:

While at SMX Advanced, Matt Cutts explained this goes after unique link schemes, many of which are illegal. He also added this is a world-wide update and is not just being rolled out in the U.S. but being rolled out globally.

This update impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries were Web spam is typically higher.

For more of our coverage on Matt’s talk at SMX Advanced see Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More.

Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Casey Markee, MBA

    I didn’t realize “Turkish Porn” was such a big problem. I guess you learn something new every day. Thanks Google!

  • Alan Smith

    Google will take big steps on paid as well as Spam linkbuilding again with spammy queries :) nice move

  • Firdaus Ansari

    Nice and appreciable steps from Google, Thanks :)

  • Nedim Sabic

    If G says 4%, then the real problem is closer to 40% than to 4%.

  • Dave Smythe

    Once again no affect for RX pill spammers! “Viagra” returns top 10 includes “This site may be compromised” sites.

  • Beally Jean

    Er This update impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries were Web spam is typically higher. I think it is up to 20%-30%.

  • James Gilbert

    Great news. Thanks to Google Search Spam team for taking this appreciable step.

  • Falgun Modhia

    Hi, Expecting Google update for pharma queries, specially for prescription medicine searches.

  • Nebosh Course in UAE

    Thanks for list. It is much appreciated. I wish you success at whatever you do.

  • Chris Rempel

    As usual – believe what you see. Not what you’re told.

  • natfinn

    “Illegal?” I know Google’s been spending a lot of time in court houses lately but I don’t think the Government has officially turned them into a public utility…yet.

  • EZ93

    If Google shows an alert saying the site may be compromised..why on earth does it rank at all? Let alone rank as a top 10 hit? Surely alert the webmaster via webmaster tools.. and give them some sort of time to address the issues. If the site is not maintained and the issues is not addressed then surely the site is worthless as its not maintained, the webmaster is not active and on top of that the site is also compromised. Why is a compromised site not just dropped until the webmaster sorts it out. It makes no scene at all to me..

  • Jacobsebastian

    When might be the google update on july?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide