Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Prepping A Payment System For Newspapers: Report
Via paidContent comes news that Google might launch a micropayment system for newspapers by the end of the year. paidContent references this article from the Italian newspaper La Repubblica, which says Google is encouraging publishers to try out a system called NewsPass.
In its article, paidContent describes NewsPass like this:
La Repubblica says that, with Newspass, people will be able to log-in to the sites of participating news publishers using a single login. Publishers will be able to designate what type of payment they want to accept, including subscriptions and micropayments. People who find content from participating publishers in Google search will see a paywall icon next to that content and be able to purchase access directly from there using Checkout.
It’s unclear if such a program would be launched in Italy at first, or worldwide. In response to the report, Google gave a statement to paidContent that says, in part: “We don’t pre-announce products and don’t have anything to announce at this time.”
The idea of a Google micropayment system for newspapers came to light last September when Nieman Journalism Lab posted an 8-page PDF that Google wrote in reply to an RFP from the Newspaper Association of America.
There’s more discussion on Techmeme.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.