Google Publishes Its Search Quality Rating Guidelines For First Time

google-search-quality-guidelinesAs part of the How Search Works interactive infographic Google released today, they have decided to publish their search quality rating guidelines publicly to the world.

You can access the 43-page PDF document over here. It was most recently updated November 2, 2012.

As you may remember, the document has been leaked back in 2008, 2001, 2012 and other times, when finally they said they were considering going public with that document. Today, they have.

Search quality raters are third-party people Google hires through a third-party agency to rate the search results. It is not used to rank search results, but rather, to measure the quality of the search results. We have interviewed a search quality rater in the past.

Between the search quality rating guidelines and the SEO starter guide published and available from Google – you should have plenty to read to brush up on your SEO.

Related Stories:

Related Topics: Channel: SEO | Google: Search Quality Raters | Google: SEO

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/TheMeade тнe мeαde

    Cheers Bazza! I’ll have a little read of the How Search Works article. The “over here” link 404′s just to let you know :)

  • http://www.rustybrick.com/barry Barry Schwartz

    fixed

  • http://www.facebook.com/surya1313 Surya Kiran Ganti

    Must say this is a welcome step from Google. At least, we know from now on what Google considers as qualitative factors, and why one website ranks higher than another.

  • http://twitter.com/igl00FTW igl00

    we had it form long time

  • Deboti Chowdhury

    The basic idea was there, but it’s great that Google officially realised it.

  • Anthony

    There’s little new, but it’s still long overdue.

  • Anthony

    And I think Barry means ‘leaked in 2011′ rather than “2001″…

  • shaycw

    I think we have figured out a lot of their “search quality ratings” factors already, but it is good to see Google becoming a little more transparent with this. Thanks for the post and link.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide