Google Publishes Its Search Quality Rating Guidelines For First Time

google-search-quality-guidelinesAs part of the How Search Works interactive infographic Google released today, they have decided to publish their search quality rating guidelines publicly to the world.

You can access the 43-page PDF document over here. It was most recently updated November 2, 2012.

As you may remember, the document has been leaked back in 2008, 2001, 2012 and other times, when finally they said they were considering going public with that document. Today, they have.

Search quality raters are third-party people Google hires through a third-party agency to rate the search results. It is not used to rank search results, but rather, to measure the quality of the search results. We have interviewed a search quality rater in the past.

Between the search quality rating guidelines and the SEO starter guide published and available from Google – you should have plenty to read to brush up on your SEO.

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Related Topics: Channel: SEO | Google: Search Quality Raters | Google: SEO


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • тнe мeαde

    Cheers Bazza! I’ll have a little read of the How Search Works article. The “over here” link 404′s just to let you know :)

  • Barry Schwartz


  • Surya Kiran Ganti

    Must say this is a welcome step from Google. At least, we know from now on what Google considers as qualitative factors, and why one website ranks higher than another.

  • igl00

    we had it form long time

  • Deboti Chowdhury

    The basic idea was there, but it’s great that Google officially realised it.

  • Anthony

    There’s little new, but it’s still long overdue.

  • Anthony

    And I think Barry means ‘leaked in 2011′ rather than “2001″…

  • shaycw

    I think we have figured out a lot of their “search quality ratings” factors already, but it is good to see Google becoming a little more transparent with this. Thanks for the post and link.

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