Google Quick View Badge Field Trial

Google mobile app logoGoogle announced a new Google field trial experiment for a feature they’ve been quietly testing named Quick View.

The Google Quick View badge is found on a select number of sites when a searcher uses Google Mobile search from their smartphone. The feature is currently working for Wikipedia on searches done in English on It basically will give you an almost instant view of the Wikipedia page when clicked on.

Google says the Quick View will show you the Wikipedia page “immediately.”

Here is a picture:


To see this yourself, you need to sign up for the field trial over here.

Related Topics: Channel: Mobile | Google: Mobile | Google: User Interface | Google: Web Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • daveintheuk

    “Google experimenting with yet another way to serve other people’s content as if it were their own”.

    I guess as a long term strategry, apart from just raking in the ad dollars this is good for Google as it will prevent people from discovering new sites, extra bits of information and finding the real experts, content creators and curators – so it will keep them reliant on search.

  • Vin Cent

    I think, if all webmasters add below code into their robots.txt Only then google will start thinking about webmasters :)

    User-agent: Googlebot

    Disallow: /

  • Cory Howell

    Spot on… “Google experimenting with yet another way to serve other people’s content as if it were their own”.

    And yet we’re made to believe that there is no ulterior motive to their actions ($$$). Just another way for Google to keep a potential customer from actually visiting your site; resulting in more ad revenue. Google=Content Scraper=Stealing Content

  • daveintheuk

    It is such a shame that the company that was instrumental in the growth of the internet and making it the amazing research, learning, living tool it is today are not trying to reverse that because of corporate greed.

  • daveintheuk

    Yes, but this argument is weak I’m afraid. With Google controlling >90% of search – which lets face it is how most people navigate the internet, it isn’t really an viable option for publishers/content creators who need visitors is it. Effectively we are blackmailed by Google – “let us do what we like with your content or effectively become invisible”. Obviously that doesn’t apply to much to huge brands, but for small publishers it simply isn’t an option and Google knows it.

  • Cory Howell

    Absolutely… and try to do the same thing that Google does w/ content & see how far that gets you. (thrown out the door)

  • Tyler Herrick

    Search evolves. Wikipedia could still see the hit, depending on the technicalities. It says: “Google says the Quick View will show you the Wikipedia page “immediately.””
    Whether Google passes a virtual referrer is unknown though.

    I’d rather be able to search in one spot though, than having to do find/search for things on many vertical-specific sites.

  • Simon Nash

    The comments on this article seem to be missing the point. Mobile searchers experience slow loading and tend to be in a hurry as they are on the move. Quick View seems to be a user centric attempt to solve that problem and enhance the search experience and validate whether a user will benefit from fully loading the page. The challenge for content creators and site owners is surely, as ever, to produce compelling content that converts search interest into a meaningful visit to a site.

  • Robin Solanki

    will this feature be only for wikipedia or Google has plans to get metas for this too for other sites?

  • daveintheuk

    So what if they “see the hit”? Hits are vanity – what this does is keep people off other people’s websites and on Google’s – the results?

    People start to associate the content with Google, not the creator.
    People explore the websites less, discover less and perhaps miss out on learning.

    People interact with the websites less (less donations for Wikipedia, less edits etc).

  • Tyler Herrick

    Perhaps I’m too hardcore of a searcher to be considered “people”, but I don’t agree at all. I don’t think people would make that association; Google is just trying to make the web quicker for users. How often do you really need to click multiple results on a SERP? Depending on if you know what you’re searching for, #1 result is usually the Final Answer.

    Sites like reddit, stumbleupon, digg, and more are more common than ever. and they’re not “based” in search, more about discovery. If I want to explore, I use one of these sites. If I need to find something specific but don’t know the URL, I’ll search and hopefully get there as fast as I can.

    I don’t want to come across as rude, this is just my opinion :)

  • amir

    The particular feedback on this post appear to be missing the point. Mobile or
    portable searchers practical knowledge slow loading and tend to be in a be quick
    as they are on the step. Effective View seems to be a user centric attempt to
    solve that challenge and enhance the search experience and validate whether a
    user will benefit from completely launching the page. The difficult task for
    content game designers and site owners is surely, as ever, to generate
    persuasive content that converts search interest into a meaningful pay a visit
    to to a site.

  • robthespy

    Don’t be reckless.

    People say this every time Google makes an announcement like this.

  • Durant Imboden

    Yes, Wikipedia must really be worried about its lost ad revenues. :-)

  • Nicholus Yee

    This “feature” is so annoying.

  • Alan

    You really think it will stop at Wikipedia? When have you known Google to do things by halves?

  • Alan

    Good name for a movement!

  • Andy Kinsey

    an interesting move, though I am sure i’ve seen the magnify glass icon on my s2 …

  • Kevin Prichard

    As a user, this feature sucks. I want the original site, speed doesn’t matter. I’m guessing this also denies page view counts to the adversely affected site as well.

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