Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

google-penalty-600On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site.

The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause my penalty-free site to get a penalty?

John Mueller basically said he has never seen a case like this where it ended up hurting the site. He said that Google is usually catches these situations fairly easily. He did add, if you are worried that you can disavow all the links pointing to the penalized site that is redirecting to you. But he made it sound like you really should not have to worry about this.

He said this 27 minutes and 30 seconds into the hangout. Here is the video embed:

Keep in mind, Google has gone on record that penalties can follow you even if you do not redirect one site to another site. So this only comes into play under the negative SEO umbrella.

Related Topics: Channel: SEO | Google: Penalties | Google: SEO | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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