Google Says AMP Will Come To Google Search “Early Next Year”

Still in testing, AMP pages are set to see their public debut in Google search in early 2016.

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Google has announced that it plans to support fast-loading AMP within Google search “early next year.”

AMP stands for Accelerated Mobile Pages, a project backed by Google that has gained support from publishers, platforms like Twitter, analytics tools and today, from advertising networks and platforms.

In October, Google released a special version of Google search to test how AMP pages work. Now, Google says that the real thing will be coming to regular Google search early in 2016. From a post the company made today:

Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon. In the meantime, the AMP Project invites everyone to take part in the conversation on GitHub, and encourages you to begin experimenting with building AMP pages as soon as possible.

So stay tuned and start considering AMP pages. By the way, at our upcoming SMX West conference, we’ll have a special session all about AMP pages, with Google one of the confirmed speakers.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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