Google’s Search Share Down For 4th Straight Month: Hitwise

Experian Hitwise is the first of the traffic measurement services to check in with numbers for March 2010, and there’s really no other way to say it: March was a strange month of consmer searching. Google continues to lead the way with almost 70% search share, but that represents a fourth straight declining month for Google. What’s more, the two winners in March were … Yahoo and


I think it would take a long time to go back and find the last time Yahoo and gained in the same month that Google and Bing (or Live Search) declined.

But the bigger picture shows that this is Google’s fourth straight month of declining search share, according to Hitwise.


Google reached a high of 72.25% share in December, and has seen that number drop slightly each month since then. But still, Google’s market share — as Hitwise sees it — is still more than twice as high as Yahoo, Bing, and Ask combined.

Related Topics: Channel: Strategy | Google: Web Search | Microsoft: Bing | Stats: Hitwise | Stats: Popularity | Top News | Yahoo: Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • syscomm

    I’m wondering what’s the cause. Is it the legal issues that google had to fight with lately? or people are actually not satisfied with Google anymore?

  • Darkhuntress

    Well I wouldn’t call the presses just yet. After all its only a 1% decrease.

    The other guys have a LONG way to go to be a threat to Google.


  • maxh

    That’s just a measure of traffic to those 4 domains. What’s the actual picture like?

    i.e. ALL of their domains, and plugins on other websites. A proper analysis needs to include # of searches through chrome browser etc…

    I would say that this figures show that google search has just become better integrated to other websites and plugins (mozilla search etc..) and I would imagine that for global search Google DOMINATES the other engines.

  • Matt McGee

    Darkhuntress – did you read the last sentence of the article? I agree with you.

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