Experian Hitwise is the first of the traffic measurement services to check in with numbers for March 2010, and there’s really no other way to say it: March was a strange month of consmer searching. Google continues to lead the way with almost 70% search share, but that represents a fourth straight declining month for Google. What’s more, the two winners in March were … Yahoo and Ask.com?

I think it would take a long time to go back and find the last time Yahoo and Ask.com gained in the same month that Google and Bing (or Live Search) declined.

But the bigger picture shows that this is Google’s fourth straight month of declining search share, according to Hitwise.

Google reached a high of 72.25% share in December, and has seen that number drop slightly each month since then. But still, Google’s market share — as Hitwise sees it — is still more than twice as high as Yahoo, Bing, and Ask combined.

Related Topics: Google: Web Search | Microsoft: Bing | Stats: Hitwise | Stats: Popularity | Top News | Yahoo: Search

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee

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