Google Search Share Plateaus, BingHoo Gains, AOL Drops

The comScore search market share numbers for August are out. What they show is Google seeming to hit a kind of plateau. Over the past year it seems to be bumping up against a market share ceiling of around 65-66 percent. By contrast Yahoo and Bing gained slightly and now have a combined 31 percent of the US search market.

Ask held steady at 3 percent and AOL appears to be continuing its long, slow decline. By the end of the year AOL search should be at or below 1 percent of the overall market.

Google query volume and its share are flat; though mobile, which is growing rapidly, is not included in these figures. Yesterday research firm IDC predicted that by 2015 more people would access the internet via mobile devices than PCs.

That trend disproportionately favors Google over its immediate rivals because Google has a much larger share of mobile browser-based search than it does on the PC. If PC search query volumes grow overall so will Google. For now, however, there doesn’t seem to be much more growth available in terms of market share. Mobile is a different story and will continue to be an important growth driver for Google.

According to comScore there were a total of roughly 17 billion search queries in August across the five largest search engines. We can estimate that roughly 3.4 billion of those search queries are local or tied in some way to location. This is based on extrapolating from Google’s “20% of searches are related to location” formula.

We can also crudely estimate Google sees somewhere between 1.6 and 2.1 billion additional queries in mobile a month in the US.

Related Topics: Channel: Mobile | Google: Mobile | Stats: comScore | Stats: Size | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.gravytrain.co.uk Matthew Read

    Interesting post, it’s strange how much the figures differ from the UK search market and I can’t help but feel a little sorry of AOL, practically gone into oblivion, I used to always use them back in the day!

  • http://fjpoblam fjpoblam

    If mobile devices allow a choice of default search (as desktop Safari does), then G may not see *as much* gain as it expects.

    (I say this without benefit of knowledge of mobile devices having a Safari browser: I don’t have one yet.)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide