• kendalbren

    Paid links on the BBC has been talked about for years now so this comes as no surprise. Take a look at the ‘External Websites’ links in the footer of this page (http://news.bbc.co.uk/sport2/hi/tv_and_radio/default.stm), for example. I wouldn’t link out to a site which has an ad for a betting company as a pop up so why does the BBC?

  • Guest

    This is shocking news indeed. The problem is Google has turned a blind eye to their guidelines for so long, that now every webmaster is guilty of breaching them.

  • http://twitter.com/marketingquery Marketingquery.com

    Shocking news indeed. The problem is that Google has turned a blind eye to their own guidelines, and now every webmaster is guilty of breaching them.

  • http://www.v2interactive.net/ Josh

    Now this is a story worth following. Very interested and even more curious to hear back from Google. Awesome share!

  • medway808

    This might not be as newsworthy as some think. Cutts already said the new warnings sometimes include more benign notices where they don’t think you did anything wrong necessarily but are just letting you know they detected something.

    ” For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site. The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about.”

    Of course that won’t stop people from sensationalizing it to get clicks.

  • Rokas Globys


  • Tahir Ahmad

    Great Post!!!

  • Durant Imboden

    Dang. We’ve got at least one inbound link from the BBC. I hope Google doesn’t think we’ve been hanging out in “bad neighborhoods” with a bunch of British SEO yobs.

  • Alan

    Wow Google’s algorithm must be that advanced that they can pick out unnatural links in a link profile that has over 1 million backlinks. Google you are so smart.

  • Mark

    I believe Google is trying every way possible to descredit SEO’S , so websites can increase adwords spendings.

    Any solid technique that is highly recommend by experts in the industry and which actually achieve results turns into a penalty the next day. A good example is “Editorial Links” , every main stream expert used to recommend these untill last year. Now many newspaper sites has been penalized.

    I can see more relevance in Yahoo and Bing results now. This attitutude of discrediting SEO’s will not help Google in the long run.

  • Lilacor

    The more interesting question is whether this warning has been a “Notice
    of Detected Unnatural Links” or just “Unnatural Inbound Links”. There
    is a significant difference as the first one means a manual link related
    penalty as the second one is just for webmaster’s information. When the
    first type is received SERP positions start to decrease after 2-3
    weeks, while the second type can also lead to SERP drop, but not due to a
    penalty, but due to lost link juice (the 2 differences are well
    explained here: http://tinyurl.com/dxly74p).
    So, if the message BBC received is for “Unnatural Inbound Links” they
    won’t have to worry about it, it’s a common thing. There can always be
    links that might look suspicious to Google and they know it!

  • Jon Wade

    Interflora, not Interlora!

    The BBC is one of the few real authority sites – unbiased (mostly), non-commercial (in the UK). A bastion of professionalism (apart from the Saville incident/s).

    Google, sort yourself out!

  • emeldastarr79ma

    my buddy’s step-mother makes $64 an hour on the internet. She has been without a job for 6 months but last month her pay was $15110 just working on the internet for a few hours. Read more on  Ask25.c­om

  • http://twitter.com/SitaGabriel Gabriel Sita

    I don’t belive it, it wasn’t confirmed yet.


  • http://twitter.com/mickeyc84 Michael Curtis

    I suspect that this is down to BBC news being something of an extreme edge case as far as backlink profiles go, given their size and high profile, and this is the cause of the notice.

    I also suspect this notice will magically vanish in the next few days.

  • Unbound Marketing

    I’d never noticed that before. I use those live sport on TV type sites but they’re always spammy and often keyword stuffed and it surprises me that the BBC would link to them.

  • Pascal Lainé

    Les guidlines de Google sont impénétrable !