Google+ Sharing On Maps A Template For Other Products

Before Google+ launched several months ago Eric Schmidt repeatedly told people that Google’s social strategy would involve adding a “social layer” to other Google products. When G+ appeared as a full-blown Facebook competitor and destination many people forgot about the “social layer” strategy. But with the addition of +snippets to Google Maps and related sharing on Google+ we see the “social layer strategy” reappearing.

Earlier this week several people, including Chris Silver Smith, reported hearing that Google+ was coming to Google Maps. This is the rumored integration — less dramatic than feared by some who felt that Google+ was too “immature” a product to combine with the venerable mapping tool.

Sharing is simple on Maps: any of the snippets that appear on Google Maps can be shared with other users on Google+ (and those not on Google+). That functionality is useful in many cases: sharing driving directions, addresses and suggested places to visit, eat and so on.

But what’s more interesting is the way in which the Google+ Maps integration represents a kind of template that will roll out across Google properties eventually:  shopping, news, calendar, images, pictures and even web search. To be clear this is my speculation — but it seems logical and the realization of the “social layer strategy.”

Related Topics: Channel: Social | Google: Google+ | Google: Maps & Local


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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