Google Showing Missing Keywords On Long Tail Queries

Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet.


We have to suspect this is part of the Hummingbird algorithm doing its job.

Google prefers to show some search results even when there isn’t an exact match, especially if the searcher is being so specific.

Google’s way of informing the searcher that it wasn’t an exact match is by detailing which keywords Google could not match on, within each returned result.

Related Topics: Channel: SEO | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Brian Alpert

    If memory serves, they’ve been doing that for a while now, at the end of the list. Like, if you searched “Purina dog show cat”, it would give you a handful of results that talked about both dogs and cats, but also a little message that basically said “look man, we’ve got all kinds of stuff we could show you if you’re willing to drop ‘cats’ from your query.”

    I guess now they’re just integrating it into the original search results?

  • Michael Martinez

    yeah this is old news

  • Adspringr

    Agree @Michael_Martinez:disqus we have been observing this for some time now…however just wondering what value it provides to me as a user. I don’t see that as a value addition.

  • Martin Šimko

    Yes, I saw this at least few months ago.

  • Martin Šimko

    Yes, I saw this at least few months ago.

  • calebdonegan

    This is not new, has been around for a while.

  • calebdonegan

    This is not new, has been around for a while.

  • calebdonegan

    This is not new, has been around for a while.

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