Google Showing Missing Keywords On Long Tail Queries
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]
Barry Schwartz on December 23, 2013 at 9:16 am | Reading time: 1 minute
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet.
We have to suspect this is part of the Hummingbird algorithm doing its job.
Google prefers to show some search results even when there isn’t an exact match, especially if the searcher is being so specific.
Google’s way of informing the searcher that it wasn’t an exact match is by detailing which keywords Google could not match on, within each returned result.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.