• http://twitter.com/reallygoodseo Kate Tolley

    Thank goodness! I’m sick of explaining Zagat. My clients now understand it, but don’t like it. As one of them pointed out to me, “My customers don’t know it’s out of 30. It could be out of 100 for all they know.” Everyone understands the star ratings and they have a nice visual impact, too. I hope for their swift return!

  • Matt Coffy

    While Google is taking “lead” in most stuff and in trying to put a standard on things, the 5-star rating system should be upheld. I believe that Zagat’s more complex ratings should be dealt with and by the experts and not add more issue to complicate how normal users interpret the reviews on the pages.

  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    I don’t see why google can’t just convert the current 0-30 scores to 1-5 start ratings? Surly it would be quite straight forward? All they would have to do is divide 30 by 5 and round up the rubbish non understandable zagat scores to the well know (and used by everyone else) 5 star ratings!

  • http://www.tvsinternetmarketing.com/ Travis Van Slooten

    Matt…I’ve been supporting your cause to get rid of the Zagat system since day one. I despise the new system and so do my clients. I’m still scratching my head why Google thought that integrating Zagat into the local ecosystem was a good idea in the first place.

    Travis Van Slooten

  • Scott Boyd

    I doubt anyone in the UK had even heard of Zagat before Google introduced the scoring – their usage over here is almost zero outside of London, and even there it’s pretty low.

    And it doesn’t look like the Google deal has done anything to help the situation – Zagat still doesn’t have major cities listed: Edinburgh, Glasgow, Liverpool, Manchester, Leeds, Birmingham, Cardiff, Belfast, Newcastle all missing (in fact, only 10 UK towns are listed at all). Given the homepage lists less countries across the world than US states, I don’t know how they expected to roll out the scoring system internationally (other than expecting Google traffic to prompt a wider audience to take up the system).

    Zagat score is about as useful for customers as toolbar PR is for SEOs.

  • Robert Butler

    I don’t get it. You’re complaining because they changed the score from a numeric value to a numeric value with a label? You do realize that 0-3 and (poor, good, very good, excellent) is the same thing right?

    2=very good

    What’s the difference?

  • daveintheuk

    Perhaps Google Execs have finally realised… Zagat was only ever used by umm silly execs. Nobody in the UK cares about it. Everyone else uses TripAdvisor or one of the better UK centric sites.

  • Chad Williams

    I can throw in the feedback from our firm and clients (mostly local business owners) that this is a step in the right direction as the “Zagat Update” was a disaster for the local business community. I can’t wait for Google to realize their mistake on this one…which happens pretty much never if my memory serves correct.

  • Peter Kasting

    I thought the Zagat scoring system was a huge improvement for Google Local, easy to use, and with far better granularity than the horribly-abused “5 star” scale that basically leads to everything in the world being rated 4 stars.

    But apparently the problem is that I can actually read a scale that tells me the score is out of 30, and the rest of the world can’t.

  • http://twitter.com/mprice14 Michael Price

    I’ve not seen much of it but from what I have I didn’t like it. rating on a scale of 3 is very shortsighted and leaves a marginal difference between good and bad. what next thumbs up, thumbs down?

    5 stars is common sense, more universal and allows for a more accurate rating when averaged out.

    To me, its like those adverts that say 80% of people liked our product over our competitor but we only asked if 5 people

  • http://makethemclick.com.au/library Mark @ Make Them Click

    The whole integration of Google Places, Reviews and Local has been a total screw up from the start.

    There are still a huge number of local businesses who’ve had their listings removed without explanation and with no way of getting them back.

    I really think the media should be taking the blow torch to Google over this ongoing mess

  • Richard Hennessy

    I am with you! I hope the Zagat system gets removed asap. The 5 star system is so familiar that it is unlikely to be bettered. There is a reason why so many places use it…it works! Plus I miss those pretty gold stars on the SERPs for my business!

  • http://upsurgelocal.com/ Business Advertising NYC

    This article is promising. It
    has enlightened me a lot. I’m waiting for another good article from you.

  • http://MyShocker.com Nudo

    He’s saying a “5 star” rating is better because it requires no explanation.

  • http://www.facebook.com/marcus.forlan Marcus Forlan

    Seriously dude ? Did Google pay you to write this article? Even someone in elementary school can understand that a higher number is better once the concept is set out for them. Regardless of it is is a 5pt scale or a 30pt scale.

    I respect your right to express your opinion, but it only leads me to
    conclude that you are either an imbecile or jackass or both!

    On a separate note – Google+ Local which is the new Zagat on the iphone 5 totally ruined the Zagat app.

  • Austin Louden

    God forbid a restaurant score be more descriptive than 0-5 star rating.