Google testing Campaign Groups to forecast & track goal targets across multiple campaigns

Track conversion, spend or CPA performance for a set of campaigns.

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Google appears to be testing or perhaps slowly rolling out a new feature that allows advertisers to track goals across groups of campaigns.

Spotted by Ariana Wolf from Denver-based digital agency 90octane, a “Campaign groups” menu option appears in the left navigation from the Campaigns tab. Wolf tweeted the following screen shots showing the workflow of the new monitoring and reporting tool.

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Advertisers can group campaigns into a Campaign Set and assign a performance target for conversions, CPA or spend within a specific date range.

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The tool then provides an overview of performance, along with forecasts for goal achievement by the end of the date range.

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Wolf points out that at this point, there is no tie-in with automated bid strategies, but it is an interesting way to see how campaigns with the same goal (CPA, conversions, spend) are performing against their targets.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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