• http://www.kars4kids.org K.K.

    to answer some of your questions:
    we definitely have not seen it on all our ads or even for all ads for this query term, nor on other ads pointing to this landing page.
    Additionally, we have been unable to determine from our internal data a time frame that google is using for number of clicks.
    i tend to agree with you that this will be an indicator of relevance, especially for industry leaders.

  • http://vinnyohare.com Vinny O’Hare

    What I found strange about this was that I couldn’t replicate it using the Chrome browser. I found it using Firefox and Steve checked it in IE.

    So if you were doing PPC you could see the amount of clicks from the top 3 positions and adjust your CPC accordingly. On some keywords you may see it doesn’t pay to be in the 3rd spot altogether.

  • http://www.icheapmarketing.com ICM

    Pamela, i have tested it with myself but there is not counts with the ads, may be they this is experiment and they are showing with some accounts.

  • http://vinnyohare.com Vinny O’Hare

    icheapmarketing – You don’t have to be signed in to see this. Right now if you do a search for hand bags using firefox you should see it.

  • http://www.motionlab.co.uk/blog/ John Trimble

    Personally i cant this becoming the norm as it goes against Google model of access to all. Effectively this is only really a advantage for those with large or old ppc accounts.

  • http://www.simplyclicks.com David Burdon

    Could be a “Project Vince” style of enhancement for Adwords. By this I imply that big advertisers will get a boost over small advertisers.

  • http://www.huntoffice.ie Rose

    Interesting development, I think it gives an unfair advantage to big players or established players in the market, I hope it doesn’t become the norm, it would be interesting to see exactly what they are measuring, if it’s just clicks I don’t think this would be an indicator of relevance, an advertiser could have a high bounce rate.

  • http://boydbutler.tumblr.com/ Boyd Butler

    More clicks shown equals more clicks from searchers. It’s social proof. So dependent on what the clicks measure the bigger budget players will win out. But also could be useful for copying proven ads too.

  • http://www.rimmkaufman.com George Michie

    Given that it appears to be a count of clicks for the advertiser, not related to the keyword or even the product category, it’s a huge advantage for the Comparison Shopping Engines, and Marketplaces like Amazon, Overstock, etc. Not just the size of the company advertising, but the breadth of offering will lead to advantage. This would be a bad turn of events for narrowly focused advertisers competing against generalists.

  • http://vinnyohare.com Vinny O’Hare

    It has been three days or so and I am still seeing these results. I just put a video up on Youtube showing exactly what I am seeing. Like I said it doesn’t matter if I am signed into a Google account or not the results are the same.


  • http://blog.tamar.com Chelsea Blacker

    Do you think Google translate this testing into organic results? I doubt it, because, as John Trimble, definitely goes against the mentality of “access for all”. Clearly, this testing entirely pushes out anyone with a smaller budget.

    And Boyd Butler is right, like lemmings to the sea I can forsee the average user just clicking on the ads with the most clicks instead of looking to the organic results. Bad news for seos!

  • http://www.brianfosse.com brianfosse

    In Google’s defense in regards to proprietary information, they actually reached out to us a few days prior to the launch of this experiment to advise of the test and give the option to opt out.