Google Toolbar PageRank Lives On With The First Update In Over 10 Months

google-toolbar-pagerankGoogle has updated the Toolbar PageRank values this morning, despite Google’s Matt Cutts implying the update would not happen again within 2013.

The SEO community, discussion forums and social media outlets are lighting up with the news that Google has actually updated the Toolbar PageRank values. Why?

(1) The SEO industry always lights up when the most visible indicator and easiest to see metric of Google linkage data changes.

(2) Because no one expected a Toolbar PageRank update this year.

The last Toolbar PageRank update was over 10 months ago and I predicted, wrongly, that Toolbar PageRank was dead. I was wrong, Google updated it today, 10+ months later and well before anyone thought there would be an update.

Google has implied over the years that toolbar PageRank would go away and has slowly dropped support for the feature in several browsers over the years. Although, Google did tell us Toolbar PageRank wouldn’t fully go away, at least not on older browsers that support it.

For more on the importance, or lack-there-of, Toolbar PageRank see our guide on PageRank.

Here is the latest video from Matt Cutts on Google PageRank:

Update: Matt Cutts confirmed the update on Twitter saying the “team was fixing a different backend service and did a PR update along the way.”

Related Topics: Channel: SEO | Google: SEO | Google: Toolbar | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Jenny Halasz

    It won’t increase your traffic. If you were going to get an increase, it would have happened already – long before the toolbar PR update.

  • Jenny Halasz

    PageRank is a key factor of Google’s algorithm. It is updated constantly according to new information Google collects about a page. Toolbar PR is a thin, lifeless echo of the real thing and should not be paid any attention.

  • Jenny Halasz

    PageRank has always been a measure of quality and quantity of links only.

  • Jenny Halasz

    changing from underscores to hyphens, while hyphens are recommended, is a risk vs. reward decision. In my experience, the risk is not worth the reward. While with 301 redirects, you can eventually get right back where you were, you will take a hit temporarily while Google crawls and processes all the “new” pages. Personally, I wouldn’t do it. Spend your time creating high value content instead.

  • Himanshu Dixit

    My site Pagerank increased due to this update is the url of site

  • Shital Bhalani

    Today I’m on PageRank 2. The sudden Google Page Rank update is really surprising. You above mentioned information for making back linkings is really helpful. Thanks. PR

  • Julia Fernandes

    I can’t understand what all is this about. We are told a new story after every couple of months.

  • alolne88

    PageRank has always been a measure of quality and quantity of links only.

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