Google: We’re Unlikely To Confirm Current Or Future Panda Updates

google-panda-generic-featuredWhat’s that, a Panda Update you just felt? Some believe so. But Google says it is unlikely to confirm that or any future Panda Update, as it has done in the past, because of the new “gradual” rollout infrastructure it is using for Panda Update changes.

Earlier this week at SMX West, Google’s Matt Cutts said a new Panda Update might hit this week, then later said that the update — and future updates — would no longer be apparent as an abrupt change. Rather, Panda changes would roll out over a series of days.

Because of this, Google now says it’s unlikely it will confirm officially if a Panda Update has hit. We were told from a Google spokesperson.

“I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.”

Until now, Google has confirmed all 24 Panda Updates that have happened, which were:

  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
  25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)

Going forward, we’ll have to make our own call if a Panda update has hit. We’re doing that with the last on the list, Panda Update 25, which we believe has hit.

Related Topics: Channel: SEO | Features: Analysis | Google: SEO | Panda Update News | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Yakezie

    But they will for the next bone crunching Penguin!

  • Uzzeyel KhuELenne

    I did see some dramatic jumps when checking ranks today, and was wondering was the Google update effecting SEO.

  • ElectMedia

    SEO is starting to turn into well SEO – search engine optimization. Optimize your content for search engines! Don’t manipulate or try to trick your way into rankings, thats setting up for a fail it seems the more and more updates Google pushes.

  • Nick Ker

    Exactly. All the “Google is trying to kill SEO” folks have it backwards. Real optimization is pretty darned important these days. To me, “link building” always seemed like it should be considered a separate, but related thing.

  • ميدو شاب طموح

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  • Rohit Kumar

    All the update Google is implementing is for making internet a better place…waiting for more and more updates which make Google spam free..

  • Praveen Sharma

    I’ve been watching all my serps waiting for this alleged panda update and haven’t noticed a change in any of them.
    SEO Services Provider

  • Jamie Knop

    Doesn’t make much difference, I tend to hear about updates from forums and alike before Google start talking.

  • Nick Stamoulis

    Even if they won’t officially confirm the update as it goes live, think future Panda updates will be included in the monthly roundup that lists everything that happened inside Google? Having specific dates associated with the update makes it easier to tie a fall in traffic to a particular update and site owners can more readily diagnose what happened.

  • Josh

    I see no changes. Maybe a slight bump here and there, but nothing worth reporting. I guess that’s a good look for our SEO ;-)

  • Lilacor

    ElectMedia, there are lots of good ways to fight Panda ( I believe it’s the Penguin that is much worse as the full recovery from it has been just 6% of all the sites that got hit by it.

  • Jane Carroll

    Bailey. even though Robin`s artlclee is neat, last week I bought Chevrolet Corvette after having earned $4974 this munth and-in excess of, $10 thousand last-munth. it’s certainly the most rewarding Ive ever had. I actually started three months/ago and almost straight away began to bring home minimum $84 per hour. I work through this website, jump15.comCHECK IT OUT

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  • Lokesh Singh

    You must demarcate your work as well as your self, any effect move with good work as well as bad work. Do good get best and appreciated by google and bad also awarded by google with panda effect or spam…do your best and work with spam free content…

  • Usman Ahmad

    I want to get more post and updates from you; nice effort to keep informing us updates of google. Thanks

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