Google.com Finally Gets Google Suggest Feature

Aug 25, 2008 at 8:11pm ET by Danny Sullivan

After being in testing for literally years, Google Suggest is finally coming to Google.com. This is the feature where as you start to type in the search box, related searches automatically appear below where you are typing.

For example, start typing [olympics] into the search box at Google Suggest, and below the box, you start seeing suggestions such as:

olympics 2008
olympics schedule
olympics tv schedule
olympics 2012

It’s easy to move your cursor down to any of the suggestions to select that as your search.

Google Suggest was rolled out as a Google Labs project back in December 2004. At the time, several other search engines had already been offering drop-down suggestions similar to Google Suggest, so Google was hardly a pioneer in offering them.

Since then, Google has offered Google Suggest selectively, such as through:

The Google Toolbar
The Firefox search box
Google Maps
Google News
The iPhone and BlackBerry
YouTube

Oddly, it’s taken nearly four years since then for the feature — which is very useful — to finally make it to the Google home page. What took it so long? Google told us:

Quality is very important to us, and since so many people visit the Google.com homepage, we wanted to make sure to evaluate and refine our algorithms to provide a good experience using Google Suggest.

Well, it’s finally here. More and more people should see it appear, with a full rollout expected by this Friday.

The suggestions, by the way, come from looking in aggregate at searches that happen on Google and listing popular ones that contain the word you appear to be entering into Google. Next to each suggestion, Google shows you the number of Google results that match the suggestion. I’ve always found that odd — I’d rather Google show some metric related to how popular that suggested query is, since that’s the basis of why you’re being shown these words.

If you like the idea behind Google Suggest, be sure to also check out Yahoo. It offers a more sophisticated query suggestion tool. Search Suggestions On Steroids: Yahoo Search Assist has more about that. Over at Live Search, you don’t get query suggestions when typing in the search box. But they will show "Related Searches" links in the top right hand corner of search results, in some cases.

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan