• Bryan

    Nothing in there really screams “minor EMD update”, eh? Yay, more head-scratching.

  • Bryan

    Nothing in there really screams “minor EMD update”, eh? Yay, more head-scratching.

  • http://twitter.com/johnelincoln John E Lincoln

    This is a boring update. haha

  • http://twitter.com/johnelincoln John E Lincoln

    This is a boring update. haha

  • Alan

    More spin and confusion. The day is coming real quick when it will be pointless reading any SEO blog. At the moment SEO blogs are doing a roaring trade we are all coming here to try and work out what is happening. However after a while it becomes pointless as we realize you guys have no answers. That is when traffic to SEO blogs will drop to all time low. The only advice that works is buy adwords ads we don’t need to come here to know that. What google wanted all along.

  • ScottyMack

    You are missing the other synonyms one that caught my eye – “#83901. [project “Synonyms”] This change improved the use of
    synonyms for search terms to more often return results that are relevant
    to the user’s intention.”

    There is more and more evidence showing that Google is ignoring the actual keyword phrase entered and substituting a phrase that they think might be more appropriate – even when it isn’t at all the same thing. You can see this when Google’s chosen synonym becomes the bolded word in search queries and websites with the Google-chosen (non) “synonym” are outranking high quality websites that are optimized for and about the actual search keywords.

    Still testing this to see if there is a pattern but it sure is odd and disturbing – especially in light of the fact that the “synonyms” one I highlighted seems to contradict the “synonyms” one that you referenced – #83777. [project “Synonyms”] This change made improvements to rely on fewer “low-confidence” synonyms when the user’s original query has good results.

  • ScottyMack

    You are missing the other synonyms one that caught my eye – “#83901. [project “Synonyms”] This change improved the use of
    synonyms for search terms to more often return results that are relevant
    to the user’s intention.”

    There is more and more evidence showing that Google is ignoring the actual keyword phrase entered and substituting a phrase that they think might be more appropriate – even when it isn’t at all the same thing. You can see this when Google’s chosen synonym becomes the bolded word in search queries and websites with the Google-chosen (non) “synonym” are outranking high quality websites that are optimized for and about the actual search keywords.

    Still testing this to see if there is a pattern but it sure is odd and disturbing – especially in light of the fact that the “synonyms” one I highlighted seems to contradict the “synonyms” one that you referenced – #83777. [project “Synonyms”] This change made improvements to rely on fewer “low-confidence” synonyms when the user’s original query has good results.

  • http://www.facebook.com/shad.david.37 Shad David

    best comment ever

  • Jenksy

    Google has made me a grey hatter.

  • http://searchengineland.com/ Danny Sullivan

    Alan, look over there to the right? See that Periodic Table? Those are key factors that have proven to work fine over time. There’s also an associated guide that goes with it.

    No one knows exactly what’s happening with Google or Bing exactly. But there are common best practices that have emerged over time, with the number one being what we call Cq – quality content.

    You pick your update, people with quality content come through it. And I certainly haven’t shifted in my nearly 17 years of writing about SEO in giving out that advice. This is hardly the first time Google’s down crackdowns and left some feeling lost. You probably should read these:

    http://marketingland.com/penguin-google-doesnt-owe-you-a-living-10968

    http://marketingland.com/the-return-of-the-google-dance-22206

    What is happening in particular this year is that Google is yet again cracking down on people who are chasing the algorithm rather than chasing humans with quality content that in turn can be helped by best practices SEO. The answer for that group is the same as in the past — are you producing the best quality site in your class?

    Usually, when I look into cases, that’s far from the case. I have no idea what your situation is, but leaving a comment that suggest that someone is going to paint a picture of exactly how you’re going to instantly rank well in Google suggests you’re not that well educated on SEO, that you’re looking for an easy fast solution.

    We don’t have any get rich quick scheme to sell you, if that’s what you want. Others certainly do. But those schemes seem to be why we’re getting so many new visitors to our site, refugees from having chased an entirely different type of SEO than what we advise. Our message is that it takes time and work.

  • Alan

    Danny when was the last time you actually had to rank a new site? If you had to start from scratch today without using your contacts and buddies or your name, you would fail, even with your “AWESOME content!” The reason I know this? because you are a reporter not and SEO. You haven’t been in the trenches for a long time.

    You see that periodic table to the right? that only works if Google is happy for users to leave their site through a free link! Increasingly that is harder to do. With the advent of Paid shopping listings and Knowledge Graph Google has started to make it so that users stay at Google or leave through advertised links. If you can’t understand this Danny then you don’t understand what your readership is going through.

    My complaint above if you bothered to understand it has nothing to do with Google making updates! That we can all agree is neccessary for Google to stay ahead. My complaint is that once again Google hide behind smokescreens when making these updates. I know Matt is your bossom buddy but when he tweets that there is an EMD update but neglects to mention the Panda update, obviously he is doing this for a reason. The reason is because it makes it harder for SEO’s to work out what is going on and as such harder for SEO’s to help their clients. Matt might be your friend Danny but he isn’t mine and there would be a high percentage of SEO’s who feel the way I do.

  • http://twitter.com/emmacoakes Emma Coakes

    As long as there are natural results someone will come top. SEOs have to learn and adapt, the skill is to know what matters and what doesn’t. It’s no different to any other profession except politics.