Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay

matt-cutts-linksMatt Cutts, Google’s head of search spam, posted a video today about duplicate content and the repercussions of it within Google’s search results.

Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet, over one-quarter of it is repetitive or duplicative.

But Cutts says you don’t have to worry about it. Google doesn’t treat duplicate content as spam. It is true that Google only wants to show one of those pages in their search results, which may feel like a penalty if your content is not chosen — but it is not.

Google takes all the duplicates and groups them into a cluster. Then Google will show the best of the results in that cluster.

Matt Cutts did say Google does reserve the right to penalize a site that is excessively duplicating content, in a manipulative manner. But overall, duplicate content is normal and not spam.

Here is the video:

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Related Topics: Channel: SEO | Google: SEO | SEO: Duplicate Content | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Mike Smith

    20-30 percent makes sense, specially when you want to quote a paragraph from somewhere else, and it is also good to know it is not spam. This might be also the case “do not over optimize your website”, well nothing is perfect and it should be that way. Thanks for posting the article and the video as well.

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