Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It

google-matt-cutts-sitedownIn a video, Google’s head of search spam Matt Cutts published today an answer to the question, “Should I use rel=”nofollow” on internal links to a login page?”

Matt Cutts basically said you shouldn’t, but said it won’t hurt you if you did. Matt said, “It doesn’t hurt if you want to put a nofollow pointing to a login page or to a page that you think is really useless.” But Matt said, “in general” it also doesn’t hurt to not add a nofollow, and in general, you should let Googlebot crawl and explore your site.

In most cases, using a noindex may be better than using a nofollow on the link attribute.

This is interesting because of what Matt Cutts explained in 2009 about using the nofollow of PageRank sculpting, where it doesn’t work as you’d expect.

Here is the full video:

Related Stories:

Related Topics: Google: SEO | Link Building: General | SEO: Blocking Spiders


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Stoney deGeyter

    My preference is to make the links unspiderable javascript. That way the links neither pass or lose link juice.

  • Peter Watson

    I’d noindex,nosnippet,noarchive the page

  • weirdisland

    BREAKING: “Go not to the elves for counsel, for they will say both no and yes”

  • Cara Pettersen

    What about crawl budget issues within huge ecommerce sites? I think there are situations when to implement nofollow tags. Such as on extraneous facet/refinement links. Thoughts??

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