Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda

google-panda-generic-featuredGoogle’s head of search spam, Matt Cutts posted a new video today talking about the Panda update. The question he tried to answer was, “what should a site owner do if they think they might be affected by Panda?”

Matt’s short answer to the question is to make sure to write high quality content, content at the level of published books or in popular magazines.

Cutts explains that Panda launched on February 24, 2011 and this year has been integrated into the “indexing process” where the algorithm is somewhat baked into the normal ranking algorithms. The reason for this is because now the Panda algorithm impacts a “smaller number of sites” and thus is a safer algorithm to run in an automated way.

So if you notice your traffic dropped and you are “not ranking as high as you were,” Matt said. Then you should look at the quality of your content and improve on that. Matt also references a post named More guidance on building high-quality sites by Amit Singhal, Google’s head of search.

Here is that video:

Related Stories:

Related Topics: Channel: SEO | Google: Panda Update | Google: SEO | Panda Update Tips


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • incrediblehelp

    Uggh, more BS. You can write the most kick ass content in the world, whether it is on a blog or forum or other CMS and if you don’t get backlinks it wont rank. SIMPLY put.

  • Andrij Harasewych

    False. The problem is, there is a difference between EARNING a backlink, and manually PLACING or PURCHASING A backlink.

  • hbsb1

    I think this is a repeat of the same old problem discussed already in quite a few places:
    Google wants genuine content for it to serve to its users. That is an understandable position from Google’s perspective. The benefit for Google is that it becomes more relevant and ultimately can make more money. The content providers (possibly) get more organic traffic. The direct revenue stays with Google. How can content providers afford to produce all this genuine content?
    Not sure what the solution is here ….

  • imuniq

    Hi Berry, i just want to ask a question. If i am using my one article content to other articles with dofollow links in content and mention the source url of original article in the end of the article. Then is there chances to hit by Panda or Not?

  • Alok Raghuwanshi

    Write a high quality content. Then duplicate it across article distribution sites.

  • imuniq

    Then it will count as duplicate..

  • Andrij Harasewych

    Womp womp.

  • Raja Ahmed Seo-writer

    You are right but content do matters. If a visitor does not stay on your website for a while then you are probably going to loose your rank.

  • Raja Ahmed Seo-writer

    I am unable to understand your question. Can you please elaborate. It is not a hard job to create interesting and quality content without plagiarism.

  • incrediblehelp

    Absolutely makes no sense at all….

  • Jetinder Kumar
  • Jetinder Kumar

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