Google’s New Official Google Only Short URL: g.co

Google announced they have launched a new URL shortener just for official Google use. The new URL is g.co. Google said this URL will only be used to link to official Google properties, explaining it is reserved “just for Google websites.” Google explained that “you can trust that it will always take you to a […]

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Screen Shot 2011 07 18 At 3.53.02 PMGoogle announced they have launched a new URL shortener just for official Google use. The new URL is g.co.

Google said this URL will only be used to link to official Google properties, explaining it is reserved “just for Google websites.” Google explained that “you can trust that it will always take you to a Google product or service.”

Back in December 2009, Google launched a URL shortening service at goo.gl for public use. Google said that non-Google properties can be linked to using the goog.gl URL shortener but g.co is only for Google use.

TechCrunch says that single letter .co domains normall run over $1.5 million.

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Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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