Google’s New Official Google Only Short URL: g.co
Google announced they have launched a new URL shortener just for official Google use. The new URL is g.co. Google said this URL will only be used to link to official Google properties, explaining it is reserved “just for Google websites.” Google explained that “you can trust that it will always take you to a […]
Barry Schwartz on July 18, 2011 at 4:22 pm | Reading time: 1 minute
Google announced they have launched a new URL shortener just for official Google use. The new URL is g.co.
Google said this URL will only be used to link to official Google properties, explaining it is reserved “just for Google websites.” Google explained that “you can trust that it will always take you to a Google product or service.”
Back in December 2009, Google launched a URL shortening service at goo.gl for public use. Google said that non-Google properties can be linked to using the goog.gl URL shortener but g.co is only for Google use.
TechCrunch says that single letter .co domains normall run over $1.5 million.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.