Google launched a new search blog today: Inside Search – The official Google Search blog.

You’re probably thinking one of three things right now:

1. Cool! I’m tired of finding search news and articles from them scattered in several places.
2. Didn’t they already have one?
3. Great. Just what Google needs: another company blog. Don’t they have enough ways to get news out to us?

If number three is running through your mind, Google understands:

In the past we’ve published information about search on the Official Google Blog (more than 400 posts about search and more than 50 weekly wrap-ups), and webmaster-oriented posts on the Webmaster Central Blog (more than 300 posts). We also operate a help center for search and another for webmasters. That’s not to mention the search help forums which have more than 50,000 discussions, and the webmaster central help forums with more than 90,000. Combine this with YouTube channels and search conferences, and it’s safe to say we talk a lot about search.

Despite all that, Google Fellow Amit Singhal says, “we still felt something was missing.”

If my count is correct, the Inside Search blog will be the 168th company blog listed on Google’s blog directory when it’s added there.

Related Topics: Channel: Consumer | Google: Web Search

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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