• http://twitter.com/McCormickDavid David McCormick

    Great points George. I completely agree that we need to be trying hard to improve the mobile experiences our clients are giving their users. Compared to other big changes we’ve had to talk our clients into adopting, mobile optimization is often easier since there’s no denying the fact that everyone and their mother has some sort of smart phone or tablet.

  • http://twitter.com/JimWatson9 Jim Watson

    Some excellent points there George – thanks for a really informative article – will be putting some of this to use on Adwords shortly :0)

  • http://www.rimmkaufman.com/ George Michie

    David, Jim, thanks for your comments.  There has definitely been a chicken and egg issue with mobile site experience.  Many companies didn’t want to invest until the volume and value became material.  The volume is there now, and growing, and to a degree the value is a product of the UX.  Some folks are stuck in a self-defeating loop:  “yes, there is traffic, but there aren’t many conversions, so why invest in the UX?”

    At the same time, we need to be mindful of the number of demands on our clients’ development teams.  We’d all like to have more developers!