• http://profiles.google.com/trappermark Mark Traphagen

    I agree with Martin Oxby. Nowhere has Google said that ALL exact match anchor text is bad. Branded anchor text is almost always fine, and your own name is certainly an example of that.

  • Thijs Verbeek

    Great article. Very usefull insights!
    One of our employees write blogs for our website (containing his Google + profile).
    After I post it on our website, I copy paste the article on our Google +
    company page. Is this the right way to do? What would you recommend?

  • http://profiles.google.com/trappermark Mark Traphagen

    I would want to drive traffic to my site, so I would post an excerpt on Google+ and then link to the original with “read more”

  • Sophia Walks

    Hey Mark,

    I got a clear idea about how to gain the page rank authority from G+, one more thing which I wanna get clarified is that apart from G+, what about other social networking sites. Are they not gonna give weight to authority and page rank? There is no doubt about having authority gained from profile having followers who are being followed by pretty good number of peoples. But what about a post that is being posted by one having less followers with less popularity and is being promoted all through with in the web world?


  • http://profiles.google.com/trappermark Mark Traphagen

    Hi Sophia. Looks like you have two questions. The first is clear, but I’m not quite sure what you’re asking in the second. But I’ll give it a shot.

    1) For most social networks your profile does indeed have a Google PageRank score, and your profiles can show up in Google Search. But it’s a lot harder for your individual posts from those non-Google networks to get ranked in Google search because in many cases those networks either partially or entirely close off access to Google to be able to index those posts, and/or Google doesn’t have access to the data it would need to accurately rank those posts.

    2) Your other question seems to be about whether Google would rank higher a post that is from a lower-authority profile but is still getting shared a lot across the web (I assume you mean on other social sites). My tentative answer would be probably not, because we have no indication at present that Google is using social signals to rank individual pieces of content. At PubCon last October, Google’s Matt Cutts said social signals will have more of a long term than short term effect for sites, meaning (I think) that accumulating a lot of positive social signals over time can be seen by Google as a trust indicator, but just getting a lot of shares on a single post isn’t going to do all that much.

  • http://searchsimplicity.com/ Gregory Smith

    Would like to see more from you on the subject of SEO, rather than social media!

  • Robin Moody

    How strange, I participate a lot in Google Plus, socially, have over 500 contacts, that being said, I do not do a lot of writing anymore on blogs or linking. So purely working only the social angle of Google Plus does not work (unless I am being penalized someway, however I notice some other authoritative sources having the same rank as me). Authorship with links is probably the way to go.

  • http://profiles.google.com/trappermark Mark Traphagen

    Hi ZombieMommy,

    What exactly is “strange”? Why do you think your might be penalized? What exactly are you seeing?

  • Sello Mathakhoe

    Wonderful info you have just fed us and I think yes is true that Google gives high ranking authority to profiles. I think many marketers are unaware of this. Yes what matters is identity and trust based upon relationships the profile has established before. The post is of great importance and awe.