• http://twitter.com/ferkungamaboobo Doug R. Thomas, Esq.

    That also seems to coincide with their start of using Facebook ads through what I’d assume is FBX.

  • http://www.facebook.com/brianprovost Brian Provost
  • Phil Bradley

    What they ALSO say however is that it’s not just Google: “While Google makes up the bulk of search traffic to publishers, traffic
    from all search engines has dropped by 20% in the same period.”

  • Unbound Marketing

    “My mind is blown that the Huffington Post is somehow in the BuzzFeed Network, by the way. Do they aggregate each other?”

    Was thinking the same until i read this:

    “Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post.”

  • http://www.rspseo.com/ Roie S

    I checked multiple sites with tons of traffic and i do not see this spike of iOS6 direct traffic or loss of organic iOS6 traffic

  • http://searchengineland.com/ Danny Sullivan

    They did. But the bulk of that is because of the Google drop. Bing had a drop, but Bing is so small that it could be due to many things.

  • http://searchengineland.com/ Danny Sullivan


  • http://brandingme.tumblr.com/ Adrian Palacios

    Android 4+ is (are?) also stripping out the referral from searches (similar to iOS6).

  • http://searchengineland.com/ Danny Sullivan

    It strips terms but not that traffic is from search generally, I believe. And it can vary.

  • http://twitter.com/onreact_com Tad Chef

    It’s NOT about not provided. Most “not provided” traffic shows up as search traffic. Safari on Apple is negligible.

    I wonder why you choose the ignore the obvious changes Google implemented recently:

    – Google Knowledge Graph

    – paid only “above the fold” results

    – Google Image search content theft.

    All of these changes make Google users stay on Google instead of clicking through to publishers. Last but not least social usage is growing while search usage is dwindling.

  • azielinsky

    I agree with first and last options, but i don’t think news sites are affected by paid results. I mean, i don’t think anyone is bidding for terms like “fiscal cliff” or anyone clicking in paid results for that matter.

  • http://twitter.com/onreact_com Tad Chef

    I see an ad for “fiscal cliff” on Google.com right now.

  • http://twitter.com/Greekgeek Greekgeek

    Do you know when Google took “news” off the default navlinks at the top of the SERPs page and hid it under the “more tools” section? Especially on a mobile device, where popup navigation menus are a pain, I suspect that may be cutting down on news searches a little. It certainly slowed me down yesterday trying to get info on the CA fires in my area, and a less persistent or experienced searcher might’ve given up.

    But that is definitely a more recent change, so any impact it has piggybacks on top of the “not provided” effect.

  • http://www.infoeducations.com/ chaudhary amir

    I also see the ad and i agree with your comment

  • http://searchengineland.com/ Danny Sullivan

    Maybe those have contributed a bit, but there’s been no sign that huge numbers of people select Knowledge Graph results or do image searches — which in turn doesn’t translate into a big drop. Even above the fold ads may be less of an impact than you think, when we’re talking about news traffic.

    In contrast, not provided on iOS impacts every single iOS user — and iOS is responsible for a lot of traffic. I think that’s a far bigger contributing factor than any of the ones you list, but that’s my take.

  • http://www.facebook.com/andygradel Andy Gradel

    I run a hospital website in Philly that gets about 150,000 uniques a month. Since September, our organic search traffic is down 4% (-27,559) while direct traffic is up 97% (+138,966 visits) and iPhone/iPad traffic is up 130% (+147,502 visits).

    Since I came on board last June, I’ve been trying to figure out why our organic numbers have decreased even while our rankings have substantially improved.

    A couple weeks ago, I started suspecting that the spike in direct traffic was not true direct traffic, although I was originally placing blame on the awesome bar / URL box instant results. But, the numbers above really do point toward the iOS issue.

  • http://twitter.com/smichaelgriffin Michael Griffin

    Mobile Safari search may be negligible in your niche but it certainly isn’t on several of the sites I manage. In fact, it comprises 10-20% of *total* traffic for most; mis-attributing those visits as direct makes for a heck of a dip in organic Google search traffic.