On Tuesday, Search Marketing Now hosts a free webcast on an issue that’s on many minds in online advertising: attribution management.

Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it’s just not possible to measure the various influences that occur in the buying process. But increasingly, savvy marketers recognize this attribution method is flawed. Under pressure to allocate every online ad dollar, marketers continue to look for a model that will work.

“Attribution Management Forum 3.0: How to Build Accurate Models to Solve Attribution” will demonstrate how marketers can use advanced statistical models to solve advertising attribution and build attribution models that can be tested.

Speakers Adam Goldberg and Purush Paptela will show that attribution is solvable and that accurate models can be achieved. Register now or get more information at the Search Marketing Now website. Thanks to ClearSaleing for sponsoring this webcast.

Related Topics: SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman