• http://www.bfwebdesigners.com Sha Menz

    Great article – thanks for talking about this.

    Sometimes the toughest part is to convince design and tech people that it makes a difference, but with persistence and demonstrated results, they eventually get on board!

  • http://www.alancharlesworth.eu AlanCh

    Sound advice – couple of comments:

    First – as Sha Menz alludes to – it another example of the marketer vs techie problem which is, regrettably, still is around in some organizations.

    Second – love the boss’ son reference. In my website development talks ’96 to ’99 it was the boss’ son/daughter’s boy/girlfriend who was messing up the company’s website [remember the flaming logo] – you’re comments reinforce my opinion that the practice is still not dead. Oh, and by the way, the son/daughter is always a computer/design/tech student, not an e-marketing student.

  • http://www.Siculiano.com Vickie Siculiano

    Brilliantly said! I especily agree with your input on website navigation labels, and moving beyond that to URLs, breadcrumbs titles and more…especially when they are YOURS. Your website has alot of ability to get search engines to pay attention. Thank you for your easy to navigate search engine optimization points on navigation… :)

  • http://www.search-usability.com/ Shari Thurow

    Hey guys-

    I really recommend reading Information Architecture for the World Wide Web by Peter Morville and Lou Rosenfeld, and Designing Web Navigation by James Kalbach. These authors really give a full perspective as to what constitutes site navigation, and (of course) labeling is generally a job done by an information architect.

    I STILL have to deal with the boss’ wife/daughter/son/etc. I know others do, too. Hence the reference.