• https://plus.google.com/117516344939694258760/about Trond Lyngbø

    Viking greetings right back at you, Shari :-)
    Thank you for your sharp insights, which add a lot of value to this presentation.
    As you know, information architecture is a vast ocean, and I only dared scratch the surface with a brief focus on the SEO part. imho, information architecture is highly under-rated and needs greater emphasis and more of our attention. You touch on one of the most vital elements in that connection – that of ‘searcher intent’ and the context in which they type in various search terms into keyword boxes on Google, Bing and other engines.
    As long as the focus remains on the target audience and the site’s structure is based on striving first to serve their needs, then taxonomy will naturally follow the most logical and natural approach, be it siloing or any other. It will work well as long as it has the correct angle and focus.
    Once again, thanks for sharing your thoughts on this post, it’s worth a HUGE multiple of the 4 cents you mention :-)

    Best wishes,
    Trond Lyngbø

  • https://plus.google.com/117516344939694258760/about Trond Lyngbø

    Thanks, Oleg!
    re: “every page is a home page” – It’s actually quite true, once you realize that every page could be the first one a new visitor arrives at on your site – which makes it just as crucial to deliver similar value on it that the visitor would expect, had he or she landed at your site’s primary ‘home page’.
    Silo structure, in that sense, serves to lead them to other significant locations on your site for more information, as well as organizing your site’s content around themes which make it attractive for search engines to rank highly.
    And while many designers are growing increasingly aware of the importance of working within a broad SEO framework, it still is best to have both specialists collaborating and partnering closely on the construction of a site, rather than for each to try and acquire a passing knowledge about the other’s area of expertise. In the ultimate analysis, it’s always about the user experience, not hard-core SEO or sexy design! ;-)