IAC To Split Up, Extends Google Ad Deal Worth $3.5+ Billion

Today is a big day for IAC, Ask.com’s parent company. First they announce they are breaking the company into five publicly traded entities, and then they announce they have extended their search ad deal with Google.

Let’s first talk about IAC extending the search ad deal with Google. Google’s sponsored listings will power the search ads on IAC’s Internet properties, including Ask.com. Yes, Ask.com does have their own ASL program, but Google fulfills much of the ads with their AdWords inventory. Earlier this year, there was question if Google would renew the deal with Ask. This deal is worth about $3.5 billion to IAC, so I suspect Ask.com is fairly happy to have extended the deal.

In other IAC news, Barry Diller said he will split the company into five different companies. From the press release, these will be:

  • IAC, which will include:
     
    • Its Media & Advertising sector: Ask.com, Bloglines, Citysearch, CursorMania, IAC Advertising Solutions, Evite, Excite, InsiderPages, iWon, My Fun Cards, My Way, Popular Screensavers, Smiley Central, Webfetti and Zwinky; Match.com, ServiceMagic, Shoebuy.com, Entertainment Publications, and ReserveAmerica
       
    • Its Emerging Businesses sector: Black Web Enterprises, BustedTees, CollegeHumor, GarageGames, Gifts.com, Green.com, InstantAction, Primal Ventures, Pronto, Very Short List, Vimeo, and 23/6
       
    • IAC’s current investments in Active.com, Brightcove, FiLife, Medem, MerchantCircle, OpenTable, Points.com, and SHOP Channel.
       
  • HSN, which will include the primary businesses currently comprising IAC’s Retailing segment, including HSN TV, hsn.com, and the Cornerstone Brands, Inc. portfolio of catalogs, web sites, and retail
    locations, including Alsto’s, Ballard Designs, Frontgate, Garnet Hill, GrandinRoad, Improvements, Isabella Bird, Smith+Noble, The Territory Ahead, and TravelSmith
     
  • Ticketmaster, which will include its domestic and international operations including Admission.com, Biletix, Billetnet, BillettService, Cottonblend, Echomusic, Kartenhaus.de, Lippupalvelu, LiveDaily, TicketService, Tick Tack Ticket, TicketWeb, and Ticnet.se, as well as Ticketmaster’s current investments in Frontline and iLike
     
  • Interval International, which will also include CondoDirect, Resort Quest Hawaii, and VacationSource.com
     
  • LendingTree, which will also include RealEstate.com, Domania, GetSmart, Home Loan Center, and iNest.

IAC recently reported Q3 earnings, which showed Ask.com and that sector with an increase of 40% in revenue. But the overall company showed a decline in earnings due to losses from LendingTree.

More coverage on the IAC company news at Techmeme.

Related Topics: Ask: Business Issues | Channel: Industry | Google: Partnerships

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide