• http://twitter.com/MeganCynaumon Megan Cynaumon

    Great article! I loved the anthropomorphism aspect of it…I was saying, “Yes! Yes! Yes!” to each point.

  • http://twitter.com/harryfassett harryfassett

    Talk to me babe, talk to me. :)

  • http://socialvani.com/ Chitraparna Sinha

    Amazing Brian :)

  • http://twitter.com/JayneReddyhoff Jayne Reddyhoff

    I really enjoyed it and I never thought of myself as a humanist; I would have said I was competitive! Just like Megan, I was saying yes to each point.

    I would like to persuade one of our customers to use this approach on a landing page

  • treepodia

    I find that video on a landing page is a great technique.

  • http://conversionscientist.com Brian Massey

    “Buy my Horse Dividers!” That’s classic.

  • http://conversionscientist.com Brian Massey

    Hopefully your landing page is saying YES YES YES to your visitors, too! Thanks.

  • http://conversionscientist.com Brian Massey

    You probably are a Competitive in certain situations, but maybe Humanist when learning.

    I’m talking about “flipping” copy from Humanist to Competitive to Spontaneous to Methodical in my Conversion Conference presentation in April.

  • http://www.submitshop.co.uk/blog Submitshop UK

    Good job. I would like to add some points .Some landing
    pages are too annoying.Basically, when I see a landing page, I want to find the
    information I’m looking for in the first 5-10 seconds. Otherwise, I’m going to
    look somewhere else. Landing page generate profits effectively so keep them
    short and to the point. If you add video in your landing pages then it will
    work like icing on the cake because they are more engaging & increase
    conversions.

  • http://twitter.com/sj2go Sean Jordan

    Our landing pages literally talk. We use live chat 24-7/36 on all landing pages. This puts the perception of control in the users hand so they can feel free to ask a question anytime and get an immediate answer. Live chat means LIVE, ALWAYS ON, never ever ..’We’re offline, leave a message’ ..that’s just lame.

  • http://twitter.com/MktgbyNathan Nathan Johnson

    I like your approach. Landing page talk can get boring. This is a nice way to change it up.

  • http://conversionscientist.com Brian Massey

    Landing pages must support visitors who make decisions quickly and emotionally.
    Some visitors will be put off by a page that doesn’t have enough information. However, every page must communicate one thing to every visitor within a few seconds: “You are in the right place.”

  • http://conversionscientist.com Brian Massey

    We see live chat as a conversion “accelerators” — those things that have the potential to provide a step function increase in results (and often require a significant commitment of resources). Here are some other accelerators: http://conversci.com/z7jm

  • http://conversionscientist.com Brian Massey

    We certainly wouldn’t disagree with you.

  • http://onlinebz.com/ Susan Wowe

    It is entertaining to read. Great approach!

  • treepodia

    Thanks :)