Interflora Gets Its Google Rankings Back, 11 Days After Penalty

interflora-back

Interflora, the major UK flower delivery service, is showing up again in Google’s search results — just 11 days after it was penalized.

According to some tweets and posts on Google+, Chris Gilchrist was first to spot Interflora’s resurrection today.

As you can see in the screenshot above, Interflora is ranking again on searches for its company name, and its Google+ brand box is appearing again on the right side of the search results. (As Dan Barker pointed out on Google+, that wasn’t showing during the penalty.) Based on my Google.co.uk searches here in the US, Interflora is also ranking No. 1 for “florist,” but it hasn’t fully regained all of its visibility as this list shows:

  • currently 9th for “flowers”
  • …7th for “mothers day flowers”
  • …8th for “flower delivery”
  • …9th for “flowers delivered”
  • …10th for “roses”

According to Searchmetrics data that Martin McDonald reported when Interflora was penalized, the company was ranking in the top three for all of those searches (and many others). So, it appears the penalty isn’t completely lifted yet.

Google refused to comment about Interflora’s disappearance from its search results, but two days after the penalty — and another penalty that lowered the visible PageRank of some UK newspapers — Google issued a warning against “advertorials” that pass PageRank.

Many Google penalties are temporary like this, so long as the offender corrects the behavior that went astray from Google’s SEO guidelines. In 2011, J.C. Penney regained its Google visibility after a 90-day timeout. Overstock eventually returned after Google penalized it for a paid link campaign around the same time as the J.C. Penney incident. Even Google’s own properties go through the same process: A year ago, the Google Chrome website was given a 60-day penalty after it was caught running a paid blog posts campaign that violated Google’s guidelines.

In this Interflora case, Google’s timing has been particularly benevolent: The penalty took effect about a week after Valentine’s Day, and has now begun to be lifted one week before the UK celebrates Mother’s Day. Those are two of the most popular flower-buying holidays of the year — second and third in the US, according to AboutFlowers.com, and likely similar in the UK.

Related Topics: Channel: SEO | Features: Analysis | Google: SEO | Google: Web Search | SEO - Search Engine Optimization | SEO: Spamming | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • https://twitter.com/#!/kmadhav Sourabh Rana

    YES, Agree sounds feeling biased & something suspicious from Google point’s of view for small business owners.

  • deborah638

    uptil I saw the paycheck that said $6879, I accept that…my… neighbours mother was like they say truly bringing in money part-time on their laptop.. there neighbor started doing this for only twenty one months and recently paid the debts on their apartment and bourt a gorgeous Saab 99 Turbo. read more at, jump15.comCHECK IT OUT

  • Doug Kessler

    Who elected them the Gods of Web Marketing?

    If it was any other company, they could claim the right to set their own rules and police them as they see fit. But a company with 70%+ market share that determines the success or failure of millions if companies owes us all a few things: transparency, responsiveness and accountability.

  • Lakisha Caudle

    before I saw the draft four $8571, I have faith …that…my brother was like they say truly bringing home money in their spare time at their computer.. there sisters roommate has been doing this for under twenty months and at present took care of the mortgage on there condo and purchased Maserati. we looked here, jump15.comCHECK IT OUT

  • http://twitter.com/ItsHogg Jon

    SWL?

  • http://twitter.com/ItsHogg Jon

    It wasn’t removed from the index.

    They didn’t make it clear at all, they didn’t comment on it.

  • http://twitter.com/ItsHogg Jon

    So quickly though?

  • Jack Limerick

    They were gone, kaput, disappeared, vanished. Doing a search for site:interflora.co.uk returned 0 results.

    Google also commented about the type of action taken, albeit indirectly and without mentioning interflora speficially, literally the day after it happened on their blog.

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