On Thursday, Apple announced the new software update for the iPhone, iPhone 4.0 OS. Apple junkies, including myself, have been digging into the new OS and SDK (software development kit) and one of us found that Apple removed the “Google” search button and renamed it “Search.”

Some take this move as a bigger sign of the continued hatred between the two companies. Although, recently the two CEOs were seen during a healing coffee talk in a California coffee shop.

There were also rumors that Bing might replace Google as the default search provider on the iPhone. Plus, Apple’s CEO, Steve Jobs, did not hide the fact he was upset Google snatched AdMob from them.

Here are before and after shots:

iPhone 3.X:

iPhone 4.X:

Related Topics: Channel: Mobile | Google: Business Issues | Google: Mobile | Google: Partnerships

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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