Is Google Testing New Ad Unit Tied To Place Pages?

Oct 2, 2009 at 4:21pm ET by Greg Sterling

There was intrigue and some interesting discussion last weekend around the question of whether Google was actually indexing its newly launched Place Pages despite a statement that it would not. It appeared that there was some inadvertent or “unintended” indexing that apparently went on. However, today a new wrinkle: we were notified by David Naffziger that Google appeared to be testing some new ad units tied to Place Pages. Naffziger says on his blog:

We’ve found a number of Google Places advertisements appearing on searches for ‘Brand + Product Category’ and include a link to a competitive local retailer. The advertisements represent an entirely new AdWords unit that we hadn’t seen before and seem to be designed specifically for Google Places.

He provides a number of screen captures:

I was not able to recreate or find the ads. Presumably each of the business names links to the corresponding Place Page for that business.

Naffziger says the test appears to be limited to the San Francisco area. And he also speculates that these “ads” are only being created for local businesses that have LBC accounts. The question was asked, Why would Google be promoting these pages via ads when it said it wasn’t going to index them in organic results? But perhaps an explanation lies in the idea that Google is testing automated ad creation on behalf of SMBs with Place Pages as the landing pages.

There should be some very interesting discussion next week at SMX around Place Pages and how Google intends to use them.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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