• f-lops-y

    ‘In Google, in the US, advertisers can bid on trademarked keywords, but can’t use trademarked terms in ad text (in Europe, advertisers can’t bid on terms or include trademark terms in ad copy). ‘…

    Does that mean that if you are a Nike reseller in the US and create a global adwords campaign to include Europe, and bid on the term Reebok, that your ad will appear in the US results but not in the European results – or does it apply only to adword accounts created in Europe?

    Great article by the way.

  • http://www.gordonchoi.com Gordon Choi

    With YSM, not being able to bulk update CPC on the adgroup level is really preventing advertisers in the expansion of their campaigns on Panama.