PPC
Shifting to Google Responsive Search Ads: 3 must-know tips
Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them.
Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).
PPC
Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them.
Mona Elesseily | Apr 14, 2022 at 6:00 am ETPPC
Companies of all sizes make similar mistakes so it's important to focus on tracking all marketing initiatives and paying attention to core metrics.
Mona Elesseily | Dec 6, 2018 at 10:40 am ETAmazon
Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here's a recap of their session by contributor Mona Elesseily.
Mona Elesseily | Jun 20, 2018 at 11:16 am ETGoogle Ads
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.
Mona Elesseily | Mar 23, 2018 at 11:20 am ETAmazon Advertising
If you're not, columnist Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords.
Mona Elesseily | Mar 1, 2018 at 12:37 pm ETPPC
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
Mona Elesseily | Jan 26, 2018 at 10:24 am ETAmazon Advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
Mona Elesseily | Nov 3, 2017 at 10:38 am ETAmazon Advertising
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
Mona Elesseily | Oct 5, 2017 at 12:44 pm ETPPC
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
Mona Elesseily | May 18, 2017 at 9:28 am ETBing
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
Mona Elesseily | Jan 26, 2017 at 11:22 am ETBing
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
Mona Elesseily | Dec 6, 2016 at 10:13 am ETWondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
Mona Elesseily | Nov 3, 2016 at 12:38 pm ETAmazon
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Mona Elesseily | Oct 6, 2016 at 12:40 pm ETClosing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google's innovations in this area and how they might be expanded in the future.
Mona Elesseily | Apr 21, 2016 at 11:51 am ET1
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
Mona Elesseily | Mar 24, 2016 at 12:43 pm ETAmazon
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs.
Mona Elesseily | Sep 10, 2015 at 8:58 am ETContent
So you've set up your mobile PPC campaigns, but are these searchers converting? Columnist Mona Elesseily shares her tips for getting the most from your mobile landing pages.
Mona Elesseily | Jul 16, 2015 at 11:34 am ETContent
In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads.
Mona Elesseily | Jun 18, 2015 at 11:00 am ETContent
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.
Mona Elesseily | May 21, 2015 at 12:02 pm ETBing
You're using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable lead type.
Mona Elesseily | Apr 23, 2015 at 10:00 am ET