5 Search Ad Copy Resolutions For 2015
It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.
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Mona Elesseily's latest articles
How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most […]
3 Steps To Combat Image Fatigue In Facebook
Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images. Facebook also understands this and after 72 hours or so, they tend to decrease ad impressions to “old” ads. As a result, advertisers need solid strategies to help develop and “freshen” ads so they continue to […]
Supercharging Your Ads With Google Sitelinks
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]
Five Quick Tips For Success On Google’s Content Network
According to Google’s recent quarterly earnings report, the company earns about 34% of its revenue from AdSense, placing contextual ads on its content network partner websites. This proportion has stayed steady year over year. It certainly reflects overall growth, but some might be surprised at how conservative the pace is. One of the reasons for […]
Offline Conversions: How To Get SEM Credit!
Search marketers are pretty good at claiming credit for online sales, and they’re getting better at measuring phone sales as well. However, there’s a huge amount of activity in brick-and-mortar stores, in terms of walk-in sales in the offline world, which is not properly attributed to online search. How can we get some of the […]
Getting To Know International PPC Markets
We’re all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I’ll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide […]
Pain Reliever Pages
I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I’ll call a Pain Reliever Page (PRP). A PRP is problem-based (or pain-specific). It addresses a specific consumer issue and attempts to alleviate a […]
Getting Multivariate Landing Page Testing Straight!
These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]
How To Solve Communication And Differentiation Problems
Last week, Page Zero Media held a seminar in Toronto called Winning the Paid Search Game. In the intensive half day seminar, we focused on tactical PPC issues like ad copy generation, landing page optimization, and the differences between the search engines. But strategy is possibly even more important than tactics – envisioning the “endgame” […]
Microsoft – Three Weeks Or Else!
Since Microsoft offered to buy Yahoo! for $44.6 billion, interesting times have been ours to enjoy here in the land of the search engines. On April 5 2008, Steve Ballmer stepped up the game by giving Yahoo! 3 weeks to make a decision on the 44.6 billion dollar offer or they’ll bypass the board and […]