PPC
Shifting to Google Responsive Search Ads: 3 must-know tips
Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them.
Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).
PPC
Paid search missed opportunities: Here’s a checklist to stay on track
Companies of all sizes make similar mistakes so it's important to focus on tracking all marketing initiatives and paying attention to core metrics.
Amazon
The Mad Scientists of Paid Search — SMX Advanced Session Recap
Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here's a recap of their session by contributor Mona Elesseily.
Google Ads
The new Google AdWords interface is coming soon. Are you ready?
Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.
Amazon Advertising
Are you ready for the attribution changes coming to Google AdWords?
If you're not, columnist Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords.
PPC
5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
Amazon Advertising
7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
Amazon Advertising
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
PPC
5 strategies to improve your ad copy
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
Bing
What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
Bing
Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.
Amazon
The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Better in-store attribution is here
Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google's innovations in this area and how they might be expanded in the future.
1
3 upcoming trends in paid search
What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing world.
Amazon
How To Apply Neuroscience Principles To Your Landing Pages
By understanding how humans' brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers' needs.
Content
7 Mobile Landing Page Tips You Can Implement Tomorrow!
So you've set up your mobile PPC campaigns, but are these searchers converting? Columnist Mona Elesseily shares her tips for getting the most from your mobile landing pages.
Content
Get Your High-Performing Ad Copy Today! Buy Now!
In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads.
Content
Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.
Bing
How To Drive Phone Conversions With PPC
You're using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable lead type.