• http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    “The general public enters search queries with the belief that search results are accurate.”

    And that is why the search engines are so committed to cleaning up the search results. Having low-quality, spammy content rank well undermines the trust users have in the search engines, devaluing their product. I think that’s why Google and Bing put out so many free SEO resources. The better you manage your SEO the better their results will be.

  • http://www.metronet.no Trond Lyngbø

    Excellent post, Kim!

    Understanding user intent is playing a major role in conversion optimization, the process of mining out the gold in the page view mountain and deep oceans of lost opportunities :-)

  • http://www.metronet.no Trond Lyngbø

    Also, you just pinpointed some of the key ingredients in my own first contributions here on Search Engine Land. I guess we will se it live within a couple of days :-)