Google Testing Sub (Secondary) Sitelinks

The Google Operating System blog noticed Google is testing a new form of Sitelinks on the mobile interface. These new sitelinks are sub-sitelinks, secondary levels beyond the sitelink you'd find in the normal search interface. Sitelinks are designed to help searchers quickly find the section of the website they are trying to navigate toward. It is mostly found for navigational queries but also can be found on other types of queries. For example, in the image below, you will see a sitelink category for "phones" and when you expand it, it shows categories of phones: --> We ac [...]


Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch

Google has announced details on the search algorithm and quality changes made over the past two months - August and September. In total, Google lists 65 changes over the past two months. The previous announcement covered two months as well, and was for June and July. This time the key changes include Panda updates, improved knowledge graph, page quality and ranking changes, snippet changes, freshness updates and SafeSearch changes. Here is the list of some of the changes categorized by topic: Web Ranking & Indexing LTS. [project "Other Ranking Components"] We improved our web ra [...]


7 Is The New 10? Google Showing Fewer Results & More From Same Domain

It looks as if Google is testing a move away from showing the traditional 10 listings to only displaying seven, and it also appears that it's even easier than ever for one site to dominates all those results. 7 Blue Links We started getting reports last week about the 7-results change last week. Here's an example of it for a search on our own name, Search Engine Land: Here's another example, for eBay: When I looked at the eBay search on August 16, when we got our first report of the change happening, it was showing only 6 results. Now, there are 7, not counting the news listing. I don' [...]


Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality

It's back. And it's bigger than ever. I'm talking about Google's monthly announcement of search quality/algorithm changes -- an announcement that the company skipped in July, making the one that they posted late Friday afternoon the biggest ever, with a reported 86 changes covering June and July. As I'm wont to do, below is a look at some of the items that caught my eye in reading about Google's changes. And as you're often wont to do, feel free to use the comments at the end to talk about the things that stand out for you. Site Clustering If you're a regular and active Twitter user, a [...]


Google Testing Sitelinks Tabs By Category

The SEO Consult blog noticed Google testing a new Sitelinks format. This new format shows the same number of sitelinks to the search listings but adds tabs above the sitelinks to enable users to see relevant sitelinks for the site by category. For example, here are the sitelinks for SEOBook: Google added tabs for "top links," "free SEO tools," "blog," "training," "support," and "videos." I am not able to replicate this behavior to generate these tab category sitelinks but it wouldn't surprise me if this was indeed a real Google test. I've emailed Google for confirmation but beca [...]


Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More

If it's the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn't disappoint today -- the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening this month, what with Panda updates 3.5 and 3.6 occurring in an eight-day span, along with the Penguin update and a Google screwup related to parked domains. Yeah, April was a crazy month for SEO folks. As always, there's a lot to digest and the most important items don't [...]


Getting Started With Google Shopping Feeds

With the amount of news we read each day about Google, the words "Google" and "secret" are rarely thought of together. Yet, one of the best-kept "secrets" for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic "free," but the conversion rates are often higher than the more widely used channels. So why is it a "secret"? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I still highly recomm [...]


New: Google Sitelinks With Small Arrows

Google has confirmed that they are rolling out a new look for their one line sitelinks. The new look has a small arrow on the left side of where the sitelinks begin. Here is a picture: A Google spokesperson confirmed that these are indeed new and are "currently rolling out everywhere this week." Google has changed the look, layout, and number of sitelinks under a search result drastically over the years. This change is pretty minor, only showing a small little arrow on the left side of the sitelinks. More Sitelinks Articles: Google Announces "Megasitelinks," Image Search I [...]


“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+

I've written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new "Don't Be Evil" tool that lets anyone leverage Google's own results to see this. The tool -- a bookmarklet that works in your browser -- changes three parts of Search Plus Your World that currently shows information only from Google Plus. These are: People & Pages results Google+ Sitelinks Google+ Suggestions In Autocomplete The tool can be found on [...]


Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates

Among several interesting new search tweaks in Google's latest monthly recap is a project internally called "Megasitelinks," along with improvements to Google's image search tool, its detection of "byline dates" on web documents and much more. Google just began doing monthly overviews of its search changes in November, and this latest overview includes 30 tweaks that happened in December. Some were announced previously, but there are several interesting ones that weren't. Here's a look at a few of them. Megasitelinks (Localized, Too) That's Google's internal project name for what the [...]


If It Looks Like Google Sitelinks Have Expanded, It’s Just Your Imagination

Despite what you may see in Google's search results these days, the search engine tells us that, no, there's been no expansion of Sitelinks recently. We've received emails here at Search Engine Land HQ and seen tweets asking about the appearance of Sitelinks on sub-pages that previously didn't have them. We've also seen them show up on our own Google searches, like one I recently did for "Quora logo." Sitelinks are also showing on searches like "danny sullivan twitter," "elisabeth osmeloski twitter" and "matt mcgee twitter." It's not new for Sitelinks to show up on sub-pages; [...]


Official: Google Sitelinks Expands To 12 Pack

Over the past few weeks, Google has been testing really large expanded Sitelinks in the search results for some queries for the past few weeks. After much testing, Google finally posted official confirmation that these new large sitelinks are here to stay. Google Expands Sitelinks: Google said the Sitelinks will now be "full-size links with a URL and one line of snippet text." The links and snippets will be very similar to the standard regular results, which Google says makes "it even easier to find the section of the site you want." Plus, Google is upping the number of sitelinks from [...]


Google’s 12 Sitelink Experiment Returns

Google is once again testing -- or continuing to test -- a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here's one example of how it looks: That's an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as "whitehouse" and "city of philadelphia." Chris Barr also posted about this earlier today with a screenshot for the query "Taradel" (a printing company). But the test actually dates back to at least April, when it was noticed on WebmasterWorld and discus [...]


Google’s New Social Sitelinks

Google is now showing social search related results in the Sitelinks section of the search results. The social sitelink includes your friend’s name, profile photo, and it links to your friend's content on a particular website. For example, if I search for [twitter] on Google, I see Robert Scoble (scobleizer), Steve Rubel (steverubel), Israeli Consulate (israelconsulate) and Matt Cutts (mattcutts) in my Sitelinks. Here is a picture: Google explained these social sitelinks come from their Google Social Search technology. [...]


Google Now With Real Time NHL Hockey Scores

The Google Blog announced over the weekend that Google partnered with the National Hockey Leagues's NHL.com to get real time hockey scores on Google. You can try this yourself for searching on [NHL] or your favorite team while the teams are on the ice. You will notice real-time scores, schedules and team standings plus easy access to game previews, live streams, recaps and video highlights. What is interesting is that these are not a one box result, instead they are enhanced search results. The result is much richer than a standard rich snippet result. Here is a picture of the N [...]


Google Testing New Sitelink Formats?

Chris Hamlin emailed me screen shots of Google testing a new layout for the Google Sitelinks, the little links under a search result that provide quicker navigation to important pages within the site. Here are some screen shots sent by Chris, showing bolded links, with URLs, followed by normal sitelinks. Single one line sitelinks, and long bolded sitelinks. Some of these we have seen before, but not all of them. [...]


Google Rolls Out Sitelinks Display For Forums

Discussion forums are a popular way for people to find answers online, but forums often have multiple "threads" or conversations on the same topic. Now Google's listing forums in a new way to better expose relevant threads. In searches that bring up a forum listing, Google's now showing additional forum threads below the main listing, like this: The format is similar to Google Sitelinks, small links that sometimes appear below the main listing that shows at the top of a Google search results page or recently, within the description as well. Internally, Google calls this "forum [...]


Google “Jump To” Links Within Search Snippets

The Google Blog announced two new features within the Google search results we have spotted earlier. The first are the anchor based links and the second are the snippet based links. Google Testing Enhanced Listings, "Pagelinks" article from back in December 2008, told us this was coming as well. Here are pictures of both, that clearly describe each: Anchor Based Jump To Links or Sitelinks: Snippet Based Jump To or Sitelinks: Both these types of links take you to the same page of the main link, but they anchor you down or jump you to a specific point on the page. This is do [...]


Google Sitelinks Now In Snippets

The iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site descriptions). For example, a search for [pension contributions] returns a Wikipedia result with a link directly in the snippet. Here is a picture: Google recently added anchor based Sitelinks, so this seems to be some sort of variation to that addition. I am not sure if I personally like the links in the snippet. Hat tip to @rishil for sending this my way. [...]


Google AdWords Has Their Own Flavor Of Sitelinks

Darrin Ward noticed Google is displaying a form of Sitelinks in the AdWords ad position. I personally see it myself for a search at Google for [staples.com]. Here is a screen shot: This seems to be some sort of extension of the one line site links or the product plusbox feature. I will ask Google about this, but I expect the response to read something like, "We are continuously testing ways to improve the search experience with our search ads." Postscript: Here is the official Google statement on this test: As part of our ongoing commitment to help users find the information th [...]


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