Google Testing Comment Search On YouTube

Oct 16, 2009 at 3:09pm ET by Matt McGee

Though the level of discourse in YouTube comments will never win awards, Google appears to be quietly testing a comment search feature. You won't find it anywhere obvious in the YouTube interface -- not on a video page, not even in Advanced Search. It's available at this URL (you can change the query at the end): http://www.youtube.com/comment_search?q=U2+360+Tour As ReadWriteWeb points out, this actually could be a valuable monitoring tool for companies, individuals, artists, and other celebrities that are the subject of a lot of YouTube videos and comments. There's even a real-time [...]

Filed in: Google: YouTube & Video

Buy YouTube Promoted Videos Through Google AdWords

Oct 14, 2009 at 11:44am ET by Barry Schwartz

The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. Opening up the management within the AdWords console will hopefully give the product more exposure to advertisers. I personally tried to find this in my AdWords account, but could not find it. So maybe the roll out has not hit all advertisers just [...]

Filed in: Google: AdWords, Google: YouTube & Video

YouTube Promoted Videos Land On AdSense Ads

Oct 2, 2009 at 2:24pm ET by Barry Schwartz

The Google AdSense Blog announced they are now bringing YouTube Promoted Videos to AdSense ad spots throughout the web. Initially, Promoted Videos were shown on YouTube search results and then on related videos. Now, if an AdSense site has ad slots for 300x250 Medium Rectangle, 336x280 Large Rectangle, 728x90 Leaderboard, 250x250 Square, and 200x200 Small Square, the YouTube Promoted videos can show up there as well. Yes, AdSense already has video ads, but these are different, in that these are YouTube videos and not video ads published directly to AdWords. To learn more about the st [...]

Filed in: Google: AdSense, Google: YouTube & Video

Google Served 10 Billion Video Views In August, Says ComScore

Sep 28, 2009 at 4:00pm ET by Matt McGee

Years ago, McDonald's restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, "Billions and billions served." YouTube is quickly reaching that same tipping point for online video views. According to comScore, Google/YouTube served up more than 10 billion video views in August -- the first time any video site has surpassed the 10 billion mark. Other firsts during the month of August? Online users watched more than 25 billion videos overall, an all-time high. And 161 million U.S. Intern [...]

Filed in: Google: YouTube & Video, Stats: comScore

Google Formally Announces New DoubleClick Ad Exchange

Sep 18, 2009 at 12:08am ET by Greg Sterling

DoubleClick's advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning Google is formally announcing the new DoubleClick Ad Exchange, which reflects a milestone of technology and platform integration between Google and its DoubleClick unit. Google sees this an an opportunity to attract more display and brand ad dollars online and to boost revenues on that side of the house, where there is much more room for growth than in paid search (at least in the US business). Some version of an "exchange" has been around for awhile at D [...]

Filed in: Google: DoubleClick, Google: Other Ads, Google: YouTube & Video, Top News

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