YouTube To Launch “Call-To-Action Overlay” Ads

Jun 30, 2009 at 9:08am ET by Barry Schwartz

TechCrunch reports that YouTube is adding a new ad type to its ad mix named "Call-To-Action Overlay" ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. I can see the ad live on this video and here is a picture: This new ad type is reportedly launching today at https://ads.youtube.com/. It is interesting to note that the small vertical line in the YouTube play bar is where the ad starts to display. YouTube officially launched sponsored [...]

Filed in: Google: AdWords, Google: YouTube & Video

Useful Search Options Comes To Google Video

Jun 8, 2009 at 9:34am ET by Barry Schwartz

Google Operating System noticed Google Video added the search options feature that recently came to Google Web Search. The search refinements, which are viewable by first conducting a search on Google Video and then clicking on "Show Options" include: TV View: List vs Grid View Video Duration: Short (0–4 min.), Medium (4–20 min.) or Long (20+ min.) Freshness of Video: Any time, Past 24 hours, Past week or Past month Sort By: Sorted by relevance or Sorted by date Video Quality: Any quality vs. High quality Video Sources: Such as any source, dailymotion.com, google.com, metacafe.co [...]

Filed in: Google: YouTube & Video

YouTube Leads Surge Of Online Video Watching In April

Jun 5, 2009 at 3:04am ET by Matt McGee

Online video watching jumped by 16% in April according to comScore, with YouTube getting "a significant increase in video viewing" during the month. Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from March. YouTube's share of that increase was about 900 million additional video views. Despite the substantial increase, YouTube's overall share dropped slightly, from 40.9% in March to 40.7% in April. But certainly no one at Google is sweating bullets over the drop; Fox remains a distant number two with about 3% market share. Google [...]

Filed in: Google: YouTube & Video, Stats: comScore

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