Forget the 1-800 numbers, the info@ email addresses, and don’t bother hooking up that fax machine anymore. Facebook business pages are an essential customer and business/brand communication tool that are beginning to replace traditional mediums of customer service and communication between brands and businesses.
The ability to keep an audience engaged, updated, and responded to so consistently and easily is a tool that many are, and if not they should be, taking advantage of.
However, using the page is one task, but monitoring that use and the users is quite another and can be a bit ov [...]
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