Do you spit out status updates on Facebook for your local business without much thought? Carefully engineering your status updates can result in more effective targeting, better engagement with your audience, and improved EdgeRank to help more of your followers actually see your status updates. These tips should be considered to be "spice", rather than the meat in cooking up your Facebook contents. Use these tips with some restraint and balance or you could create fatigue for your followers, resulting in reduction of your audience engagement rather than growth of it. Increasing engagemen [...]

Related Topics: Channel: Social | Facebook | How To | How To: Facebook | How To: Social Media Marketing | Intermediate | Local Search | Search Marketing: Local Search Marketing

Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images. Facebook also understands this and after 72 hours or so, they tend to decrease ad impressions to "old" ads. As a result, advertisers need solid strategies to help develop and "freshen" ads so they continue to appear in Facebook. In this article, I’ll cover ways to effectively and systematically incorporate new images into your Facebook advertising. I credit many of the tips in this article from a recent conversation with Jennifer Sheahan from FBadsLAB. Note: CTRs in Facebo [...]

Related Topics: Channel: SEM | How To | How To: Facebook | How To: Social Media Marketing | Intermediate | Paid Search

Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for more. Facebook-only content and contests help drive users back to your tabs time and time again. What’s even better, these techniques can also help drive new users to your Page. The second piece of this two part series gives you some advice on how to do just that. Creating Facebook-only Content Reward your fans for liking your Page by offering them something they can’t get anywhere else. Coupons and special discount codes are often the first ideas that come to mind, [...]

Related Topics: Beginner | Channel: Social | How To | How To: Facebook | How To: Social Media Marketing | Search & Social

When it comes to custom landing tabs, all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following? Since landing tabs primarily target those who don’t already "Like" your Page, what’s in it for your fans, and are your fans even aware of the stuff you’ve got tucked away in your sidebar? Creating a worthwhile Facebook tab is an art, and using it effectively, both before and after a visitor has Liked your Page, can be a challenge. In the first installment of this two-part series, you will receive some tips [...]

Related Topics: Channel: Social | Facebook | How To: Facebook | How To: Social Media Marketing | Search & Social | Social Media Marketing

Forget the 1-800 numbers, the info@ email addresses, and don’t bother hooking up that fax machine anymore. Facebook business pages are an essential customer and business/brand communication tool that are beginning to replace traditional mediums of customer service and communication between brands and businesses. The ability to keep an audience engaged, updated, and responded to so consistently and easily is a tool that many are, and if not they should be, taking advantage of. However, using the page is one task, but monitoring that use and the users is quite another and can be a bit ov [...]

Related Topics: Beginner | Channel: Analytics | Facebook | How To | How To: Facebook | Search & Analytics

For many B2B marketers, mainstream social channels a la Facebook (FB) and LinkedIn remain the proverbial Wild West of the contextual online advertising realm. While some early-adopters look to these platforms with intrigue and enthusiasm, others are handicapped by intimidation— skeptical of how rich and sophisticated these social landscapes might be. Between the two channels, LinkedIn and Facebook boast around 800 million registered users globally. We have tons of experience with B2B clients who are less spooked by the concept of marketing to users in LinkedIn, classically described as th [...]

Related Topics: Advanced | B2B Search Marketing | Channel: Social | How To | How To: Facebook

If you’re a marketing or advertising professional, then lately you’ve  probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’. That’s because according to eMarketer, social media is the fastest growing digital media channel. As impressive as that is, it doesn’t tell the whole story. First, let’s consider some statistics: "More than half of 25 to 34-year-old social network users say they can’t live without their social media sites" – eMarketer 2011 "9 out of 10 Internet users visited a social networking site each month in 201 [...]

Related Topics: Channel: Social | How To | How To: Facebook | Search & Social

I heard the other day that if someone "Likes" your Facebook business page, they’re over 90% likely to never look at it again. Wow.  90% is a lot! We could assume that’s exaggerated by ½, but 45% is still a lot. When a website’s conversion rate is a fraction of its actual traffic – a significant loss of engagement is rough, let’s hope you didn’t pay a ton of money to get all of those Likes. This statistic, combined with the disturbing trends in today’s Facebook business strategies worries me – it really worries me. I’m disturbed by the complete lack of understanding wi [...]

Related Topics: Beginner | Channel: Social | How To: Facebook | Search Marketing Toolbox

Because of its intrinsic relationship with the Open Graph protocol, there’s even more compelling reasons to use the Facebook like button than to use the official Tweet button. Like the Tweet button, the Like button is easy to install, and is highly standardized. Furthermore, the Like button is tied directly to Facebook’s analytics platform, Insights, which can provide you with valuable information about each Like button’s performance. Display Type The Like button is available in three formats. Standard, which shows the name of a visitor’s friend that has liked the page (if any f [...]

Related Topics: Beginner | Channel: Social | How To: Facebook | How To: Social Media Marketing

Whereas Twitter direct follow buttons are not easy to implement, Facebook makes it simple to "Like" a Page on Facebook (i.e., to become a "fan" of the person or organization represented by that Facebook Page) without actually needing to visit Facebook. The alternate method of enticing visitors to become fans is simply to link to the Page on Facebook, where there is a prominent Like button at the top of the Page. There are advantages and drawbacks to each method. The obvious benefit of a direct Like is that the user is connected in one step, without the danger of failing to click on th [...]

Related Topics: Beginner | Channel: Social | How To: Facebook | How To: Social Media Marketing

When you successfully encourage a visitor to share content they discover on your website, that action strongly recommends your website to that visitor’s friends, extends its reach, and increases its visibility in the search engines. That same visitor may also be persuaded to make a long-term connection with you or your business, forging an incredibly valuable bond with you or your brand. For these reasons, the structure of almost any contemporary website should advance the goal of converting casual visitors into engaged participants. For Twitter sharing a resource directly from its [...]

Related Topics: Beginner | Channel: Analytics | How To | How To: Facebook | How To: Social Media Marketing | How To: Twitter | Search & Conversion